Cancer Awareness Measure ‘Plus’ (CAM+)

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The Cancer Awareness Measure ‘Plus’ (CAM+) is a survey that regularly collects nationally representative data about the UK public’s attitudes, awareness and behaviours across key early diagnosis, screening and prevention topics. Cancer Research UK use CAM+ results to inform strategic, operational and communication plans, and to develop behavioural interventions and shape the development of appropriate policy. 

Download the 2024 CAM+ PowerPoint findings
 

Download the latest survey 

 

Please Note: The CAM+ findings for the UK and the devolved nations have been made available in PowerPoint format so that the slide notes can be used to support interpretation of the results. Please do not edit any aspect of these files.

CAM+ in the devolved nations