Ovarian cancer campaign

Be Clear on Cancer - Ovarian campaign logo

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The Be Clear on Cancer brand was used to promote awareness and early diagnosis of ovarian cancer since 2013. It was piloted locally from January to March 2013 and progressed to a regional pilot in 10 February - 16 March 2014 in the North West of England.

The campaign’s key message is ‘Feeling bloated, most days, for three weeks or more could be a sign of ovarian cancer. Tell your doctor’ The advertising explains that finding cancer early makes it more treatable.