'Know 4 sure' campaign
For information about bowel cancer symptoms for the public, check out our webpage.
Following several tumour-specific cancer awareness campaigns, a more general cancer symptoms approach was piloted. ‘Know 4 sure’ was the headline for the campaign, which focused on four key symptoms that are indicators for a number of cancers, including less common ones. All the adverts and materials encouraged people with any of the symptoms to go to their doctor.
The ‘Know 4 sure’ cancer symptoms campaign pilots took place in five areas in England from 14 January to mid-March 2013.
A Number of materials were made for this campaign including briefing sheets and campaign materials for patients. Below are a few examples:
The campaign promoted 4 key signs to look out for:
- Unexplained blood that doesn’t come from an obvious injury
- An unexplained lump
- Unexplained weight loss, which feels significant to you
- Unexplained weight loss, which feels significant to you
Men and women over the age of 50.
Be Clear on Cancer statement
Be Clear on Cancer was a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.