'Know 4 sure' campaign
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Following several tumour-specific cancer awareness campaigns, a more general cancer symptoms approach was piloted. ‘Know 4 sure’ was the headline for the campaign, which focused on four key symptoms that are indicators for a number of cancers, including less common ones. All the adverts and materials encouraged people with any of the symptoms to go to their doctor.
This section provides information for GPs, practice teams and pharmacists; useful tools and resources; and more information about early diagnosis of cancer.