'Blood in pee' campaign

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Be Clear on Cancer logo for blood in pee campaign

Contact Us

If you have any questions about the campaign, please let us know.

Email the Be Clear on Cancer team

Be Clear on Cancer has promoted awareness and early diagnosis of bladder and kidney cancer in several campaigns:

  • Regional pilot; January-March 2013
  • National campaign (England); October-November 2013, October-November 2014, February-March 2016, 19 July- 23 September 2018

The key message promoted was 'If you notice blood in your pee, even if it’s ‘just the once’, tell your doctor.' The advertising also highlighted that finding cancer early makes it more treatable. The campaign aimed to use everyday language to help people feel more comfortable when discussing symptoms with their GP. During testing, the word ‘pee’ was universally accepted instead of urine.