'Blood in pee' campaign

Be Clear on Cancer logo for blood in pee campaign

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Get in touch if you're planning a Be Clear on Cancer campaign or have a question that hasn’t been answered here.

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The Be Clear on Cancer brand has been used to promote awareness and early diagnosis of bladder and kidney cancer since January 2012. It was piloted regionally from January to March 2013 and went national in England for the first time from October to November 2013; it was then repeated during the same period in October to November 2014 and February to March 2016.

The fourth national 'blood in pee' campaign will take place from 19 July to 23 September 2018. The key message being promoted is 'If you notice blood in your pee, even if it’s ‘just the once’, tell your doctor.' The advertising also highlights that finding cancer early makes it more treatable.

The advice, information and resources on these pages are available to any teams planning local activity for the current campaign.

If you have additional questions not answered here, please contact partnerships@phe.gov.uk.