Setting the Standard

In March 2015, MPs voted in favour of plain, standard cigarette packs. It was a huge victory for public health, giving millions of children one less reason to start smoking.

Why did we campaign on this issue?

Two-thirds of smokers start before the age of 18, so tobacco companies were investing a fortune in innovative packaging that appealed to young people. Our evidence showed that making all packaging a standard shape, size and colour, and increasing the prominence of health warnings would make cigarettes less attractive to both adults and children.

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