'Breast cancer in women over 70' campaign

Be Clear on Cancer logo breast cancer in women over 70 campaign

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A national BCOC campaign to raise awareness of breast cancer in women over 70 took place from February to March 2014 and again from 13 July to 6 September 2015 in England.

The key message promoted was '1 in 3 women who get breast cancer are over 70, so don't assume you're past it.' The advertising informed women over 70 that if they see any changes to their breast’s they should see their doctor straight away.