'Breast cancer in women over 70' campaign

Coronavirus (COVID-19)

We have created a central resources hub for Health Professionals which hosts all of our CRUK resources and further materials to help with managing the pandemic. We are updating the information as guidance changes. There is also a page specifically for patients on our about cancer hub.

Health Professional COVID-19 and Cancer Hub

Be Clear on Cancer logo breast cancer in women over 70 campaign

Contact Us

If you have any questions about the campaign, please let us know.

Email the Be Clear on Cancer team

A national BCOC campaign to raise awareness of breast cancer in women over 70 took place from February to March 2014 and again from 13 July to 6 September 2015 in England.

The key message promoted was '1 in 3 women who get breast cancer are over 70, so don't assume you're past it.' The advertising informed women over 70 that if they see any changes to their breast’s they should see their doctor straight away.