Help us improve our #SmokefreeUK campaign

Smokefree logo

Type of activity: Online survey

Organised by: Cancer Research UK

Location: Online, anywhere

Time commitment: One-off 10–15 minute survey

Payment and Expenses: N/a

Closing date: Saturday 10 December

Over the past month, our Campaigns Team has been gathering the insight of people affected by cancer to help shape how we communicate our new #SmokefreeUK campaign. Now we would like to get views from a broader audience on our refined aims, messaging and imagery.

We would like to know if our messaging and imagery resonates with you, how it makes you feel, and whether it is clear. Your insights will help us measure the impact of our campaign messaging on a larger scale, to ensure we’re being effective and powerful with how we communicate this campaign, whilst remaining sensitive to our audiences.  

Overall, this is an important opportunity to influence UK government policy, support Cancer Research UK, and help prevent tobacco-related cancer.

We’re looking to hear from all people affected by cancer. We’re particularly interested in hearing from people from the following groups:

  • Those that currently smoke, have previously smoked or know someone who smokes
  • People on lower incomes (for example, those who receive income support, are unemployed or retired)
  • People from LGBTQIA+ groups
  • People from ethnic minority groups
  • Anyone with a history of mental illness

Begin Survey

More about the #Smokefree campaign

Smoking is still the biggest cause of cancer and death in the UK. To address this, Cancer Research UK launched its #SmokefreeUK campaign in the summer of 2022 with the aim of encouraging government action to (1) prevent young people from taking up smoking and (2) help current smokers to quit. To ensure the success of our campaign and prevent as many cancers as possible, we need to build support among politicians and members of the public.


At CRUK we value diversity and we're committed to creating an inclusive space where everyone is able to be themselves and help shape our work. We actively encourage applications from people of all backgrounds, communities and cultures and believe that a range of views and experiences will help us represent all people affected by cancer.