'Blood in pee' campaign
Get in touch if you're planning a Be Clear on Cancer campaign or have a question that hasn’t been answered here.
The Be Clear on Cancer brand has been used to promote awareness and early diagnosis of bladder and kidney cancer since January 2012. It was piloted regionally from January to March 2013 and went national for the first time from October to November 2013; it was then repeated during the same period in October to November 2014.
The third national 'blood in pee' campaign took place from 15 February to 31 March 2016. The key message promoted was 'If you notice blood in your pee, even if it’s ‘just the once’, tell your doctor.' The advertising highlights that finding cancer early makes it more treatable.
The information on these pages generally relates to the third national campaign (Feb - Mar 2016), however the advice, tools and resources are available to any teams planning local activity.
If you have additional questions not answered here, please contact firstname.lastname@example.org.