Junk Free TV

Let’s reduce young people’s exposure to unhealthy foods. Its’s time for a 9pm watershed on junk food advertisements.

Do junk food adverts really influence children?


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Preventing cancer saves lives

Campaign to reduce junk food ads causing childhood obesity.

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What's the issue?

Our supporters have helped raise awareness of the link between obesity and cancer with our national decision makers and the wider public, sharing that obesity is the second biggest cause of cancer after smoking in the UK.

Junk food marketing increases a child's unhealthy eating habits and children who are obese are 5 times more likely to become obese adults, increasing their risk of 13 different types of cancer. Advertisements (ads) are proven to work, which is why the food industry spends so much money on them. The more junk food ads young people see on TV, the more they eat – and that could amount to over 500 extra snacks throughout the year.

Together we have called on the Government to tackle this by introducing a 9pm watershed on junk food ads with our Junk Free TV campaign. 69% of MPs now agree that a 9pm watershed would be an appropriate measure to help improve children’s health – this is a real achievement!

In summer 2019 the Department for Health and Social Care launched a 12-week public consultation on plans to introduce advertising regulations for products high in fat, sugar and salt (HFSS). Hundreds of responses were submitted. We are still eagerly awaiting the Government’s response.

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Make sure the Government stands up for children. Become a campaigner to help beat cancer.

Protect future generations

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