Shaping the Cancer Won’t Wait campaign with patient involvement

large group delivering campaign to Westminster

In 2021, the CRUK Campaigns Team were busy running their political campaign calling for the Government to invest in the NHS workforce.  They want to see an increase in the number of NHS staff trained to diagnose and treat cancer earlier. Here, the team share why involving people affected by cancer was essential to the success of the campaign.

"To support our work on the campaign, we carried out consultations with members of the Patient Involvement Network and Cancer Insights Panel before deciding to set up a special advisory panel.  

The aim of the Panel was to co-create and publicly front the next phase of CRUK’s Workforce & Early Diagnosis campaign, by responding to consultations and telling their story to bring our policy recommendations to life. The group helped shape our policy calls, branding and our political tactics. They also featured in our photos and campaign film.

The Panel was kept informed on the progress of the campaign throughout, which meant they were fully engaged and quick to respond when we contacted them. 

Although I have been a long term CRUK supporter, fundraiser and campaigner, the level of insight and understanding I got from being on this panel was far deeper and richer than I have previously experienced. I have learned a lot, made new relationships, and seen once again how we can really influence the cancer agenda - Gower Tan, Panel member

I've absolutely loved the experience…It's been brilliant building towards something positive, so hopefully we can do more of it in the future – Patrick Savage, Panel member

 The impact of the Panel was immediately clear; with their help we created an incredibly powerful, relevant and inspiring campaign.

Working with people affected by cancer on this campaign achieved far more than we had anticipated. At the Comprehensive Spending Review the Government announced £2.3 billion across the next 3 years to transform diagnostic services and ‘hundreds of millions of pounds of additional funding’ to build a bigger, better trained NHS workforce.”

Hannah Drew, Campaigns and Ambassador Officer (Campaigns Lead)


You can watch the campaign video, and if you’d like to know more about this campaign visit our information page.

Become a member of our Patient Involvement Network and help us beat cancer, please click below and complete your details.




Find out more