Headline sponsorship of the Race for Life event series since 2023
Nationwide reach, with 150 event locations across the UK
Over 1300 Standard Life employees engaged in event participation or volunteering
Since 2023, Standard Life has been the official headline sponsor of our Race for Life event series.
Alongside their logo embedded into Race for Life campaign assets, the partnership is activated through:
Above-the-line campaigns to boost awareness of Standard Life’s involvement in Race for Life
Event activation, with Standard Life branding present at every event (400+) on the race stage, barriers and flags, as well as merchandise giveaways of sunglasses, a music point on course and branded photo points
Internal engagement, with over 1,300 Race for Life places used by Standard Life employees, raising over £220k for Cancer Research UK
The above-the-line campaign and employee engagement was key to the success of Race for Life 2023 and 2024, which raised over £60m for our life-saving work.
Race for Life is Cancer Research UK's biggest series of fundraising events.
Winner: Best Mass Participation Sponsorship at the UK Sponsorship Awards 2024
Shortlisted: Best Newcomer Award at 2024 ESA Awards
Talk to our award-winning team about the best partnership for your business.
