82p of every £1 is used to beat cancer. The remaining 18p goes towards raising vital funds for the future.
Most of our income comes from donations. The vast majority of this money is spent on our groundbreaking research to help beat cancer sooner. A smaller amount is spent on our information and influencing work, and we also invest in future fundraising, to make sure we can continue to support our research into the future.
Donations through gifts left to us in Wills are especially important for this, and we’re developing new ways to raise money all the time to make sure we can reach our goal of 3 in 4 people surviving cancer by 2034.
The graphic above shows that, for every pound of income from donations, investments and royalties, 82p was available to beat cancer. The proportion inevitably varies from year to year, but we aim to maintain it at around this level.
We don’t include our trading activities in this calculation, as our shops operate in a manner like other retail businesses, raising funds through selling merchandise (rather than through voluntary cash donations). Our network of shops has consistently delivered the best profit ratio of any large UK charity retailer, last year giving 28.1p of each pound raised to our cause of beating cancer. [Source: Charity Shops Survey 2018]