For campaigning, social media is a valuable tool where you can create your own content, and share Cancer Research UK’s posts to help reach more people with our messages.
Social media is constantly evolving to keep up with technology and the ways we consume information, and there’s estimated to be more than 5 billion users worldwide in 2025.
Therefore, social media provides a platform that enables you to:
connect with a broad audience
share information quickly
raise awareness
foster community engagement
influence policy decisions
As a charity, Cancer Research UK must remain independent and not give its support to any political party.
As a volunteer, it’s essential to remember that when you are campaigning for Cancer Research UK, you must follow this too.
If your social media is for personal use as well as campaigning, you can include ‘all views expressed are my own’ within your profile, and remember that even if you don’t like someone’s politics to always stay professional and polite.
Social media is a platform to connect with others and share stories. If you’re new to using social media, you could try:
following family, friends and fellow Campaigns Ambassadors
sharing Cancer Research UK’s posts until you feel comfortable to create your own
commenting on other people’s posts and asking questions to start conversations
Join our Facebook group to learn from others
In the UK, most people use more than one social media platform depending on what they want to say and who they want to read it.
In campaigning, X and Bluesky are where you can usually find politicians to connect with them directly, while the others are used more for sharing more widely with your own networks.
Try out a few to see which you like.
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