Our partnership with NIVEA SUN launched in July 2012 to raise vital funds for skin cancer research. Since then, we've helped millions of people stay safe in the sun with our annual campaign, featuring our easy-to-remember 1+2+3 steps to enjoy the sun safely:
1. Seek shade
2. Cover up
3. Apply sunscreen
The campaign comprises two TV adverts, which bust sun myths and show that there’s only one sun and that you can still burn through clouds. As well as these thought-provoking adverts, the campaign includes stickers with our partnership messaging on more than 8 million NIVEA SUN products and partnership displays at point of sale. And we regularly share helpful tips about sun safety on our social media channels during the summer.
NIVEA SUN also supports our Race for Life Schools campaign, which encourages children to take care in the sun. In 2017, our partnership was shortlisted for Best Marketing Partnership at the Business Charity Awards, and for Best Alignment of Brand Values through a Sponsorship Activity at the Corporate Engagement Awards.