Case study 1 - 1st touch communication approach
Full case study
This case-study describes the elements of a first touch communication approach, introduced by Liverpool University Hospitals NHS Foundation Trust (at Aintree University Hospital), and the Liverpool Heart and Chest Hospital NHS Foundation Trust (at Liverpool Lung Cancer Unit), for newly diagnosed patients with lung cancer.
The first touch approach is defined as maintaining a positive dialogue with all patients and focuses on the affirmative options for encouraging treatment.
To explore the impact on patients and healthcare professionals we designed a semi-structured workshop with respiratory teams from the respective trusts.