The Cancer Awareness Measure ‘Plus’ (CAM+) is a survey that regularly collects nationally representative data about the UK public’s attitudes, awareness and behaviours across key early diagnosis, screening and prevention topics. Cancer Research UK use CAM+ results to inform strategic, operational and communication plans, and to develop behavioural interventions and shape the development of appropriate policy.
Download the 2024 CAM+ PowerPoint findingsDownload the latest surveyPlease Note: The CAM+ findings for the UK and the devolved nations have been made available in PowerPoint format so that the slide notes can be used to support interpretation of the results. Please do not edit any aspect of these files.
We have produced a report on the latest CAM+ findings in Scotland
Download the 2024 Scotland report(PPTX, 18.3 MB)
We have produced a report on the latest CAM+ findings in Wales
Download the 2024 Wales report(PPTX, 18.3 MB)
We have produced reports on the latest CAM+ findings in, Northern Ireland.
Download the 2024 Northern Ireland report(PPTX, 18.3 MB)
CAM+ can be used at national and local levels to monitor attitudes, awareness and behaviours over time; compare attitudes, awareness and behaviours between groups; conduct behavioural diagnoses to identify targets for behavioural interventions, and monitor the impact of awareness-raising and behaviour change interventions. You don’t need permission to use CAM+.
The most recent CAM+ survey (2024) includes measures on the following topics:
Health behaviours and behaviour change attempts
Help-seeking and re-presentation for potential cancer symptoms
Experiences accessing primary care
Attitudes towards remote consultations and health services
Barriers and prompts to help-seeking
Facilitators of attending hospital tests
Awareness of cancer risk factors, and signs and symptoms of cancer
Past uptake of, intentions to take part in, and barriers to uptake of bowel, breast and cervical screening
We are revalidating the CAM+ survey. The revalidated survey will be made available on the CAM+ website in 2025.
Interested in adapting and translating the CAM+ survey? Find useful information in our FAQs.
As part of a collaborative partnership between the Centre for Health Services Studies (CHSS) at the University of Kent and the Evidence and Implementation Department at Cancer Research UK we are:
Revalidating the CAM+ survey. The revalidated CAM+ survey will be made available on the CAM+ website in 2025.
Exploring trends over time in awareness of cancer symptoms and barriers to help-seeking, including variation by socio-demographic groups.
Conducting systematic reviews on topics relevant to the CAM+ survey.
CAM+ can be used at national and local levels to monitor attitudes, awareness and behaviours over time; compare attitudes, awareness and behaviours between groups; conduct behavioural diagnoses to identify targets for behavioural interventions, and monitor the impact of awareness-raising and behaviour change interventions. You don’t need permission to use CAM+.
CAM and CAM+ data is available on the UK Data Archive for any interested party to use to conduct further analysis. Future CAM+ data is added as and when it is available to do so.
Past surveys, reports and publications are available on our archive page, along with answers to frequently asked questions about using the surveys.
Dr Vicky Whitelock is a Health Research and Evaluation Manager and leads the Cancer Awareness Measure ‘Plus’ portfolio of work.
