Skin cancer campaign
For information about skin cancer symptoms for the public, check out our webpage
Public awareness of the signs and symptoms of cancer can support timely presentation in primary care and drive earlier diagnosis. Be Clear on Cancer (BCOC) campaigns were carried out to raise awareness of key symptoms of cancer and encourage people to go to their GP without delay.
Why were the campaigns run?
Research findings from Public Health England found people had low awareness on non-mole signs of skin cancer. A local pilot ran in summer 2014 to raise awareness in Devon, Cornwall and Somerset to raise awareness of the signs of skin cancer. This was the first ever Be Clear on Cancer campaign.
Who did the campaigns target?
BCOC targets people over the age of 50 from lower socioeconomic groups, and their key influencers, such as friends and family.
What were the key messages?
The key message for the campaign was: 'A change to a mole isn’t the only sign of skin cancer – if you notice any unusual or persistent changes to your skin, go to your doctor.'
Messaging encouraged people to tell their GP as soon as possible if they noticed any unusual or persistent changes to their skin. The campaign included adverts in the press and on local radio, as well as direct mail to the target group.
Be Clear on Cancer statement
Be Clear on Cancer was a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.