People affected by cancer in discussion.

Our involvement strategy

Co-created with people affected by cancer, this strategy outlines how we’ll work in partnership over the next five years and focus our efforts where they can make the greatest impact.

About the strategy

The strategy builds on strong foundations. Together, we’ve grown involvement across Cancer Research UK. Now, we’re focusing where it matters most – making involvement more meaningful, inclusive and impactful.

Why this work is vital:

Working in partnership with people affected by cancer helps us:

  • Make research more relevant, simple and accessible.

  • Improve our information, marketing campaigns and policy work.

  • Create work that meets people’s real needs.

A photo of Patrick McGuire smiling.

Involvement matters because it means every opinion and idea is listened to and valued, helping to build Cancer Research UK’s strength and influence as the world’s leading cancer charity.

- Patrick McGuire, Involvement Partner

Our principles for involvement

Our principles shape how we work with people affected by cancer. They guide every involvement activity and ensure it’s purposeful and impactful.

Involve the right people, in the right way

We involve people early, not as an afterthought. We create opportunities that are relevant, flexible and shaped around people’s needs.

Build respectful partnerships

We work side by side. We value lived cancer experience as expertise, listen carefully, and act on what we hear.

Communicate clearly and inclusively

We remove barriers. We use plain language and accessible ways to take part so more people can get involved.

Make involvement matter

We show the difference involvement makes. We share what changed, what we learned and how people’s input shaped our work.

Our focus areas

These areas help us decide where we focus our efforts over the next five years.

Impact.

Impact

We’re focusing on involvement that makes a real difference.

We achieve this by:

  • Developing our involvement ladder, a tool to help us measure the impact that involvement makes.

  • Updating our ways of working to make sure we have the capacity to support the projects that will make the most difference.

Experience.

Experience

We’re improving how people experience involvement.

We achieve this by:

  • Developing better data and digital systems to engage more people and open up more opportunities.

Inclusion.

Inclusion

We’re building diversity and inclusion into everything we do.

We achieve this by:

  • Co-creating resources that support inclusive involvement opportunities.

  • Building the overall diversity of our Involvement Network.

Cancer and health inequalities.

Cancer and health inequalities

We’re strengthening how involvement supports our work on inequalities.

We achieve this by:

  • Building relationships with people and communities who are more likely to experience poorer cancer outcomes.

  • Working in partnership with people and communities in ways that suit them, helping to make sure their experiences shape our work.

A photo of Margaret Grayson, member of our Involvement Strategy Advisory Group.

I’ve watched involvement at Cancer Research UK move from sparse to embedded across the organisation. Leadership that truly values patient involvement made the difference.

- Margaret Grayson, Involvement Partner

Our path to progress

To achieve the goals in our four focus areas, we developed a roadmap that sets out the steps we’ll take in the short, medium and long term. We’re also creating an action plan and tracking our progress throughout the next five years.

Short term

Now

  • Develop and pilot our involvement ladder, an impact measurement tool.

  • Define and deliver a model for partnering with communities.

Medium term

Year 1-3

  • Use digital tools to help us engage with people affected by cancer in a more personalised way.

  • Create an involvement toolkit.

Long term

Year 3–5

  • Create new learning opportunities for people affected by cancer and our staff.

  • Co-create more flexible ways for people to get involved.

Get involved

You can help shape what we do. Whether you have a little time or a lot, your experience can make a real difference.