This page explains how Cancer Research UK uses public information and profiling to support fundraising and tailor communications.
At Cancer Research UK, we rely on kind donations to fund our life-saving work. To make sure we’re using our time and money wisely, we sometimes look at public information to better understand our supporters. This helps us send the right messages and invitations, like fundraising events or volunteering opportunities, to the people most likely to be interested. It also means we’re less likely to send things that feel irrelevant or upsetting. We may also look at public information about people who haven’t shared their details with us before, but who might want to support CRUK, by donating, fundraising, or sharing their story. As part of this process, we may conduct further due diligence to make sure that no conflict of interest is present between Cancer Research UK and a potential new donor. This is usually only the case with high profile individuals, charitable groups or foundations.
We use the details we already have about our supporters and may add public information about their jobs, charity work, and connection to CRUK. We might also estimate how much someone could give, based on things like past donations or public records.
We use trusted public sources like charity websites, company pages, public social media, the electoral register and Companies House. We only use information that people would expect to be publicly available, and we avoid anything that hasn’t been collected legally or fairly.
You can choose not to be part of this activity at any time. To find out more or opt out, call us on 0300 123 3379 or email preferences@cancer.org.uk.
