Checklist for information production and review

We check each page created or reviewed against the following checklist:

  • Content meets a clearly defined user need and key messages are clear.
  • The title is under 65 characters.
  • Content uses plain English, is easy to read and free from jargon.
  • Metadata is applied – keywords in title and H1, summary, meta description (160 characters or less), alt text, transcripts.
  • Content is written in active voice.
  • Addresses user – uses 'you' appropriately.
  • Maximum of 4 sentences per paragraph.
  • Uses white space appropriately.
  • Unnecessary adverbs are avoided.
  • Content is written in present tense.
  • Technical terms are explained or linked to the glossary.
  • Bullet lists are in the correct format and entity type.
  • Check for spelling, grammar and punctuation errors.
  • There is no duplication with other content.
  • Links are appropriate with clear calls to action.
  • Contractions are used appropriately and sensitively.
  • Numbers and statistics are presented in accordance with health literacy guidance.
  • The information reflects the weight of available evidence and states any areas of uncertainty.
  • References are complete and updated.

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