The Policy Research Centre for Cancer Prevention (PRCP)
The Policy Research Centre for Cancer Prevention (PRCP) commissions and conducts translatable research on lifestyles and behaviours that are associated with cancer which supports policies to prevent cancer.
Our mission is to provide high quality research evidence that supports the development of policy to promote healthy living and improving the environments that support health.
Our vision is a healthier population who avoid more preventable cancers.
The Centre is headed by Dr Jyotsna Vohra and sits within the Cancer Prevention Department in our Policy and Information Directorate and is part of the Cancer Prevention Initiative.
The centre will also attempt to consider health inequalities in all work as appropriate. The PRCP seeks to conduct between five and eight pieces of research per year over the next four years to inform key policy in the areas of cancer prevention.
- Identify the evidence gaps and carry out work that is responsive to them (evidence synthesis, evaluations and modelling)
- Ensure that the work is high quality, targeted and translatable policy research
- Promote key interventions that will lead to a healthier lifestyle overall
- Consider inequalities in all work
- Ensure sustainability of prevention policy research at CRUK
Research is addressing the effects of standard packaging and Primary Care cessation services, and inequalities surrounding cessation services. The Tobacco Advisory Group commissions new research surrounding tobacco including on e-cigarettes and heat not burn products.
Research is addressing the influence of marketing exposure of unhealthy food and drinks; particularly to young people, awareness of the link between obesity and health, and the role of primary care services and prevention messaging for obesity.
Diet has been addressed through projects, as can be seen below. Current research is also addressing links between marketing exposure and impacts upon the diet of young people, with additional projects addressing the effects of the sugary drink industry levy.
Research is addressing the effect of marketing on children and young people’s consumption, brand recognition and its impact on choice and consumption, awareness of the link between alcohol and cancer, knowledge on guidelines, and the use and referral to alcohol cessation services.
Physical activity has also been identified as a lifestyle risk factor. The center is planning future research into this risk factor.
Sun exposure has also been identified as a lifestyle risk factor. The center is planning future research into this risk factor.