Our policy on standardised packaging for tobacco

After a long campaign standardised packaging will be introduced across the UK in May 2016. Two-thirds of smokers start by the age of 18 - the beginning of an addiction that will kill up to 2 in 3 long-term users. Standardised packaging of tobacco products will protect children from a deadly addiction and save lives.

Research shows that standard packs reduce the appeal of tobacco products to children and help demonstrate the realities of smoking by increasing the prominence of graphic health warnings. The introduction of standardised packaging in May 2016 will follow the removal of point of sale tobacco displays from all shops in April 2015. Tobacco displays reinforce the social norms of smoking among young people.

 Find out more about our campaign


Standardised Packaging of Tobacco Products

April 2015

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Standardised Packaging: Overview

January 2015

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Download references [PDF]

Point of Sale Tobacco Displays

April 2015

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Cancer Research UK-funded report. Closing the Doors on Tobacco Promotion: an assessment of small retailer preparations for tobacco point of sale display removal

March 2015 

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Cancer Research UK-funded report on smuggling, the tobacco industry, and plain [standard] packs, written by international expert on the illicit trade, Luk Joossens

November 2012 

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Download full report [PDF]

Cancer Research UK-funded report on tobacco packaging written by the Centre for Tobacco Control Research 

March 2012

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Download full report [PDF]

Cancer Research UK-core funded report on Point of Sale Display of Tobacco Products, written by the Centre for Tobacco Control Research

August 2008

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Cancer Research UK response to the consultation on standardised packaging of tobacco products

April 2012

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Contact us

Get in touch with our policy team to find out more information about our policy on tobacco.

Call our policy team for more information.

020 3469 8360 

Email the team

Setting the Standard for plain cigarette packaging

In March 2015, MPs voted in favour of plain, standard cigarette packs by 367 to 113, which will help prevent young people from taking up smoking and ultimatel

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