Lung cancer campaign
Get in touch if you're planning a Be Clear on Cancer campaign or have a question that hasn’t been answered here.
The most recent national lung cancer campaign ran from 10 March until the end of April 2014. It included TV, press and radio advertising. The briefings and information on these pages generally relates to this campaign.
The campaign’s key message is ‘Been coughing for three weeks? Tell your doctor’. The advertising explains that a persistent cough could be a sign of lung cancer and that finding cancer early makes it more treatable.
Encouraging results in England show that from May to July 2012 (the months of the first national lung cancer campaign), there was an estimated 700 additional cancers diagnosed, compared to the same period in the previous year. During this time, approximately 400 more people had their cancers diagnosed at an earlier stage and around 300 additional patients had surgery as a first treatment for diagnosed lung cancer.
The Be Clear on Cancer brand has been used to promote awareness and early diagnosis of lung cancer since 2010. It was piloted regionally from October to November 2011 and went national for the first time in May 2012. Since then there have been a number of ‘reminder’ campaigns to keep the key messages front of mind.
This section has information about the Be Clear on Cancer lung cancer campaigns, and provides some useful tools and resources specifically for healthcare professionals, including GPs, practice and pharmacy teams.