Be Clear on Cancer: lung cancer campaign
The national lung cancer campaign ran from 10 March until the end of April 2014. It included TV, press and radio advertising. The campaign’s key message was ‘Been coughing for three weeks? Tell your doctor’. The advertising explains that a persistent cough could be a sign of lung cancer and that finding cancer early makes it more treatable.
Encouraging results in England show that from May to July 2012 (the months of the first national lung cancer campaign), there was an estimated 700 additional cancers diagnosed, compared to the same period in the previous year. During this time, approximately 400 more people had their cancers diagnosed at an earlier stage and around 300 additional patients had surgery as a first treatment for diagnosed lung cancer.
The Be Clear on Cancer brand has been used to promote awareness and early diagnosis of lung cancer since 2010. This campaign will maintain the momentum and build on the success of previous local, regional and national campaigns.
This section has information about Be Clear on Cancer, the early diagnosis of lung cancer and provides some useful tools and resources specifically for healthcare professionals, including GPs, practice and pharmacy teams.
*Source: British Journal of Cancer (2009) 101, S115–S124. doi:10.1038/sj.bjc.6605401 www.bjcancer.com.Published online 3 December 2009 http://www.nature.com/bjc/journal/v101/n2s/full/6605401a.html
Tools and resources to support GP practices, pharmacies and local NHS teams
Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.
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