Be Clear on Cancer: lung cancer campaign
Encouraging results show that during May to July, 2012 (the months of the first national lung cancer campaign) there was an estimated 700 additional cancers diagnosed compared to the same period in the previous year. Approximately 400 people also had their cancers diagnosed at an earlier stage and around 300 additional patients had surgery as a first treatment for diagnosed lung cancer.
The next national campaign will launch on 10 March 2014 until the end of April and includes TV, press and radio advertising. The campaign’s key message is that “if you’ve had a cough for three weeks or more, tell your doctor.” The advertising explains that a persistent cough could be a sign of lung cancer and that finding cancer early makes it more treatable.
The Be Clear on Cancer brand has been used to promote awareness and early diagnosis of lung cancer since 2011. This campaign will maintain the momentum and build on the success of previous local, regional and national campaigns.
This section has information about Be Clear on Cancer, the early diagnosis of lung cancer and provides some useful tools and resources specifically for healthcare professionals, including GPs, practice teams and pharmacy teams.
Tools and resources to support GP practices, pharmacies and local NHS teams
Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.
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