Be Clear on Cancer campaign
A national lung cancer campaign launched on 10 March 2014 and will run until the end of April. It includes TV, press and radio advertising. The campaign’s key message is ‘Been coughing for three weeks? Tell your doctor’. The advertising explains that a persistent cough could be a sign of lung cancer and that finding cancer early makes it more treatable.
This section contains information about Be Clear on Cancer for healthcare professionals, local teams running cancer awareness and early diagnosis projects, and anyone who wants to find out more about the campaign.
The Be Clear on Cancer brand was developed by the Department of Health and has been in use since January 2010 to promote awareness and early diagnosis of cancer locally, regionally and nationally.
The video below outlines how the Be Clear on Cancer message aims to promote early diagnosis as well as encourage people to visit their GP sooner rather than later.
Find out more about how and where Be Clear on Cancer is being used, and access a range of resources and useful tools by selecting one of the following campaigns:
Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.
Question about cancer? Contact our information nurse team