Skin cancer campaign: Resources and tools
Get in touch if you're planning a Be Clear on Cancer campaign or have a question that hasn’t been answered here.
Resources prepared for the local skin cancer campaign pilot, which ran in Devon, Cornwall and Somerset from 16 June to 27 July 2014 are available on this page.
Briefing sheets are available for the following groups who are essential to the success of the campaign:
These are electronic briefings with links to further information. All are print friendly. Please do pass these on to colleagues as appropriate so they can get up to date on the campaign too.
The public-facing website for the Be Clear on Cancer Campaign is NHS Choices and several dedicated campaign websites have been created on http://www.nhs.uk/be-clear-on-cancer/. Watch the skin cancer campaign TV advert and listen to the radio adverts - take a look and refresh your memory of what your patients will be seeing and hearing during the campaign period.
Translating materials, while important, may not always be the best approach. Be Clear on Cancer materials are written in plain, straightforward English. This is often more accessible for less literate English speakers than complex translated materials. Public Health England have developed a document with guidance on things to consider before translating materials into different languages.
The Department of Health recently published 'Direct access to diagnostic tests for cancer: best practice referral pathways for general practitioners'. The guidance aims to help GPs in determining which patients would be suitable for direct referral to local services providing the diagnostic tests.
It deals specifically with the circumstances and symptoms that may warrant such referrals and is aimed at healthcare professionals across primary and secondary care and those who both provide and commission services.
A toolkit developed by Lancashire & South Cumbria Cancer Network. It’s free to access and has a dedicated section on skin cancer.
If you’re a pharmacist or a member of the pharmacy team and your customer/patient is complaining of the key symptoms or is using an over the counter (OTC) medicine connected to unusual skin symptoms, you can ask some key questions. These include how long they’ve been suffering the symptoms or using the OTC medicine and whether they have spoken to their GP. We know that people delay going to see their GP for a variety of reasons. They might be embarrassed, not realise their symptoms are serious or worry about wasting their GP’s time.
Be confident and where relevant, give customers permission to visit their GP. If you feel comfortable tell the customer to mention that their pharmacist sent them. It may be the push they need to get themselves checked out.
If you are a pharmacy counter assistant or member of the pharmacy team, be confident and follow your normal protocol. If you are concerned about a customer and feel uncomfortable talking about cancer, ask your pharmacist to speak to them or, if that isn’t possible, encourage the customer to go to see their GP and get their symptoms checked out. The chances are it’s nothing to worry about, but if it is cancer, it’s better for it to be detected early.
One source of support that can help you with raising the subject of cancer with patients is the British Oncology Pharmacy Association’s E-learning Centre. The centre has training for pharmacists and pharmacy team members about raising awareness of cancer in a pharmacy setting. This is free to access once you have registered on the website.
Incidence, survival and mortality data:
- Malignant melanoma of the skin (ICD-10 C43) mortality statistics for Devon, Cornwall and Somerset PHE Centre and for England. Statistics provided by Public Health England Knowledge and Intelligence Team (South West), May 2014. Data Source - Office for National Statistics
- Malignant melanoma of the skin (ICD-10 C43) incidence statistics for Devon, Cornwall and Somerset PHE Centre and for England. Statistics provided by Public Health England Knowledge and Intelligence Team (South West), May 2014. Data Source - National Cancer Registration Service.
- Malignant melanoma (ICD-10 C43); 5 year survival based on 2004-2006 cohort, with 5 years follow up. Statistics provided by Public Health England Knowledge and Intelligence Team (South West), May 2014. Data Source - National Cancer Registration Service.
Information on the impact of past Be Clear on Cancer campaigns:
- Evaluations of previous Be Clear on Cancer campaigns are available on the About Be Clear on Cancer section of the Cancer Research UK website.
Preventable skin cancer mortality data:
- British Journal of Cancer (2009) 101, S115–S124. doi:10.1038/sj.bjc.6605401 www.bjcancer.com. Published online 3 December 2009.http://www.nature.com/bjc/journal/v101/n2s/full/6605401a.html
Source cancer statistics for your practice or local area using the following tools:
View Cancer Research UK local cancer stats. Find and compare statistical information and intelligence about cancer in areas across the UK. Available data includes cancer incidence, survival and mortality, early diagnosis, screening and smoking.
View Public Health England's GP Practice Profiles. Source information about key indicators relating to cancer services for most GP practices in England and aims to help GP practices consider which services they offer to their patients.
Be Clear on Cancer statement
Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.
Local cancer statistics
Use Local Cancer Statistics to find and compare statistical information and intelligence about cancer in areas across the UK. Data covers healthcare areas, consitituencies, local authorities and postcode.