Lung cancer awareness campaign: Wales


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NHS Wales ran a national Be Clear on Cancer campaign to raise awareness of a persistent cough as a symptom of lung cancer. The campaign ran from 11 July to 11 August 2016, encouraging people with the relevant symptoms to present to their GP, with the aim of diagnosing more cases of lung cancer at an earlier stage.

The key message for the campaign was ‘If you’ve had a cough for three weeks or more, tell your doctor.’ The advertising highlights that finding cancer early makes it more treatable.

It was the first time Be Clear on Cancer activity ran in Wales, where over a fifth of cancer deaths are caused by lung cancer.

By running the activity in both England and Wales at the same time, it was hoped that the English campaign would have further impact in Wales, and potentially increase opportunities for the campaign messages to reach more of the target audience. For example, adverts planned to broadcast by Public Health England appeared on digital channels, which are available in homes across Wales.