Facebook fundraising FAQs

Fundraisers that share their pages on Facebook raise X times more than those that don’t.

From your Cancer Research UK Giving Page, you are able to share either the whole page, a specific donation or a specific post to Facebook.

  • To share the whole page, click the blue Share page button, followed by the Facebook icon. 
  • To share a post or donation, click the pink Share icon in the bottom right corner followed by the Facebook icon. 

Facebook launched its charitable giving tools within the UK in November 2017.

This allows people to donate to their chosen charity or start a fundraising page, directly through Facebook.

One of the benefits of this is that it allows people to donate directly to their chosen charity without having to go to a third-party website.

Yes! Cancer Research UK receives the total amount from all donations received on Facebook. The money is paid out on a fortnightly basis from Facebook to Cancer Research UK.

There are several ways to donate on Facebook.

From Cancer Research UK’s Facebook page:

  1. Click Donate on the Page's cover photo.
  2. Click the amount you'd like to give or enter an amount.
  3. Select a payment method.
  4. Click Donate [Amount].

From a post published by Cancer Research UK’s Facebook page or shared by someone who donated:

  1. Click Donate on the post.
  2. Click the amount you'd like to give or enter an amount.
  3. Select a payment method.
  4. Click Donate [Amount].

From a Facebook Fundraiser:

  1. Click Donate at the top of the fundraiser.
  2. Click the amount you'd like to give or enter an amount.
  3. Select a payment method.
  4. Click Donate [Amount].

To create a fundraiser for Cancer Research UK, click here or follow these steps:

  1. Click Fundraisers in the menu of your News Feed.
  2. Click Raise Money.
  3. Select Nonprofit or Charity.
  4. Select Cancer Research UK, Cancer Research UK Race for Life or Stand Up To Cancer UK from the list.
  5. Choose a cover photo and fill in the fundraiser details.
  6. Click Create.

Note: This feature isn't available in every location. 

Around a month before your birthday, you may be prompted by Facebook to set up a birthday fundraiser. You can choose to set this up for Cancer Research UK, Cancer Research UK Race for Life or Stand Up To Cancer UK and then share this with your friends on Facebook to raise money.  

If you have an existing Cancer Research UK Giving Page, you can link this to a Facebook Fundraiser.  

When you sign up to fundraise for Cancer Research UK, you will receive a Cancer Research UK Giving Page. There is now a link on the page that will allow you to create a Facebook Fundraiser (shown below).

To help create your Facebook Fundraiser, we will share your Giving Page name, story, target and main image, so that this information is the same across both your fundraising pages.

Once they are connected, if someone donates to either one of the pages, the total amount on both pages will be updated.

When you connect your Cancer Research UK Giving Page to a Facebook Fundraiser, your Giving Page name, story, target and main image will be shared so that they are the same on both of these pages. Once they are connected, if someone donates to either one of the pages then the total on both will update.

After the initial connection, if you change the page name, story or main image on one of the pages, it will not change on the other. This is because of the way that the two fundraising pages are linked together to only send and receive specific information. You will be able to go in to each page and make any changes you want to individually.

Facebook displays and shares information with us in a specific way. This means that on your Facebook Fundraisers, you will be able to see the name of who has donated but not a donations amount. If you look at your Cancer Research UK Giving Page you will see Facebook donation and the amount donated.

Click Fundraisers in the left menu of your News Feed on Facebook. It may be hidden in the Explore section.

When you share your CRUK giving page on Facebook you may be prompted to ‘add a donate button’ to your post. If you click yes to this, then Facebook creates a separate, distinct fundraising page for you. The Facebook fundraising pages and Cancer Research UK Giving Pages are entirely separate and in no way integrated. So, although the money will still come to CRUK, any money donated via the Facebook Fundraiser will not show up in your personalised fundraising dashboard with CRUK.

Money donated via Facebook will also not show up in your ‘total raised’ amount which will be used as part of CRUK thanking and will trigger milestone messages along your fundraising journey. We want to ensure that supporters are being thanked for the correct amounts and that we acknowledge all of the fantastic money you raise for us. We also want to make it as easy as possible for you to keep track of your fundraising.

We have now created an integration with Facebook that means next time you receive a Cancer Research UK Giving Page, you can connect it to a Facebook Fundraiser. This will mean that your total donation amount and number of donations will appear on both pages.

This may be because you have both a Cancer Research UK Giving Page and a Facebook Fundraiser set up which are not connected to each other. This means that donations you receive through Facebook will appear on your Facebook Fundraiser and donations you receive through Cancer Research UK Giving Page will appear on the Cancer Research UK Giving Page.

Next time you receive a Cancer Research UK Giving Page, you can connect this to a Facebook fundraiser by clicking on the link on your Cancer Research UK Giving Page. This will mean that all your donations will appear on both of the pages.

Facebook have an algorithm (an automated process) that picks up words like ‘fundraise’, ‘donate’, ‘charity’ in their users’ posts and then gives them the option of adding a donate button to posts. This addition of a donate button actually creates an entire Facebook fundraising page. We are aware that this is a confusing and disjointed supporter experience and we are really sorry that it’s causing you frustration. All funds raised will still come to CRUK.

You can add money you've raised somewhere else to your CRUK giving page by adding it as an offline donation.

To add a separate donation, you’ll first need to log in to your account here.

Once you’ve logged in, go to the Cancer Research UK Giving Page you want to add the separate donation to.

On your Cancer Research UK Giving Page, look for the ‘Latest updates’ section. You’ll find this on the left side of your Giving Page.

Choose ‘Add money raised offline’ (even though Facebook income was raised online, we just mean it was raised outside of the CRUK Giving platform) and follow the instructions provided to add the donation details. Select ‘Save’ to see your donation appear in your latest updates.

You can see your combined total raised both offline, online and on the Facebook platform at the bottom of the updates section on your page.

You can close your Facebook Fundraiser through the Facebook platform. Please visit their support form here to do this.

If you choose to close your Facebook Giving page, all the money raised on there will still come to CRUK. No money will be automatically refunded to the donors just because you have closed the page down. If a donor would like a refund from Facebook they must request this directly from Facebook by using the above support form.

Facebook would never refund donations made to the fundraising page creator. Refunds would only ever be issued directly to the donor, and only upon specific request.

CRUK is unable to request refunds from Facebook on donors or fundraisers behalves.

If you need to request a refund from Facebook, you can follow this link.

There is currently a 0% fee from Facebook, meaning that we will receive 100% of the donated money. Facebook has stated it does not intend to make a profit from its charitable giving tools.

At this point in time CRUK does not feel that the data provided by Facebook is sufficient to gift aid donations. We have to ensure that we meet rigorous guidelines laid out by HMRC in order to claim gift aid on any donations made to us and currently the data we would receive from Facebook is insufficient. We are working with Facebook to improve this to enable us to claim Gift Aid from these donations. It has also not been possible for us to remove the Gift Aid question from the current Facebook donate journey. We apologise for any confusion or disappointment this causes our supporters.

You can add a donate button to your live video using the Facebook for iOS app or Facebook for Android app. 

Facebook for iOS 

You can add a donate button to your live video from a Facebook profile or verified Page.  

To add a donate button to your live video using the Facebook for iOS app: 

  1. Tap Live Video at the top of the News Feed of your profile or verified Page 
  2. Tap ... button 
  3. Tap Support Nonprofit button  
  4. Select a nonprofit or fundraiser you created 
  5. Tap Start Live Video 

Note: For verified Pages, only Page administrators can add a donate button to a live video and the donate button can only support a nonprofit. 

Facebook for Android 

You can add a donate button to your live video from a Facebook profile to support a fundraiser that you've created.  

To add a donate button to your live video using the Facebook for Android app: 

  1. Create a fundraiser 

  1. Tap What's on your mind? at the top of News Feed and then tap Go Live. 

  1. Tap Support Nonprofit button in bottom left-hand corner and then select your fundraiser 

  1. Tap Start Live Video 

Your donation to CRUK on Facebook will only be seen by your friends if you choose to share it. Keep in mind that the amount of your donation won't be shared.

When you donate to a fundraiser, the creator of the fundraiser will be able to see your donation even if you don't share it.

If you need help with a recent donation you made, have questions about a fundraiser, or the status of contributions to CRUK, please visit Charitable Fundraisers and Donations to learn more about raising money for CRUK on Facebook.