Be Moore - our partnership with The FA
The FA’s recent charity partnership with the Bobby Moore Fund for Cancer Research UK has come to an end, having raised £500,000 for pioneering research into bowel cancer over the past two years. To mark this milestone, Bobby Moore’s widow, Stephanie Moore MBE, was presented with a ceremonial cheque at England’s ‘homecoming’ match against Spain at Wembley stadium in September.
The partnership was formed in 2016 to celebrate the 50th anniversary of England’s World Cup win in 1966 and has proved to be the FA’s most successful charity partnership to date. 3 Lions fans, the FA’s Senior Management Team and staff on the ground at both St George’s Park and Wembley were all instrumental in raising the vital funds that will go towards life-saving research into bowel cancer.
The partnership saw many highlights, one being the Bobby Moore Fund Autumn International friendly, which saw the 3 Lions take on Brazil in November 2017. Players and fans came together to ‘give bowel cancer the boot’ by raising over £100,000 on the night. The reach of the match was equally as important, with 26% of UK adults exposed to its messaging, raising crucial awareness of the Bobby Moore Fund and bowel cancer.