Number of Britons diagnosed with alcohol-related cancers exceeds Wimbledon's Centre Court
Over 20,000 people are diagnosed with an alcohol-related cancer each year in the UK - more than enough to fill Wimbledon's Centre Court.
Professor Martin Wiseman, medical and scientific adviser at World Cancer Research Fund (WCRF), highlighted the high number of people who would probably not have developed cancer if they had not consumed alcohol.
He revealed that around 10,000 cases of breast cancer diagnoses each year can be attributed to alcohol consumption, along with many cancers of the bowel, liver, oesophagus (gullet), mouth, pharynx and larynx.
There is convincing scientific evidence that drinking alcohol increases a person's risk of cancer, particularly if they smoke as well.
However, a recent YouGov survey found that only 45 per cent of Britons are aware of the link.
Professor Wiseman said that the number of cases of alcohol-related cancer is of "real concern" and that people should drink "moderately, if at all".
"When we talk about numbers of cancer cases, it can be difficult to comprehend what this means. But by comparing it to what Centre Court looks like when it is full for a big match we hope to highlight how the stakes are," he said.
"It is also important to emphasise that this is not a question of all or nothing. If people find our recommendation on alcohol too hard to follow, they can still make a positive difference to their cancer risk by reducing the amount they drink."
Yinka Ebo, health information officer at Cancer Research UK, commented: "The link between alcohol and seven types of cancer has been firmly established for many years now and is based on a large number of scientific studies.
"Cutting down on alcohol is just one thing people can do to help protect themselves against cancer along with being a non-smoker, keeping a healthy body weight and being active."