August Update

We’re evolving our brand to be more engaging, distinctive and brave

We're refreshing the look and feel of our brand, so that it’s distinctive and more impactful. As part of this, our logo and some of our marketing materials will look slightly different. You'll soon notice our endline, the bit that comes after our logo, is changing from 'together we will beat cancer' to 'together we are beating cancer', showing the progress we're making and how far we've come. Under the refreshed brand, we're reframing the way we talk about our work - focusing on evidence-based, powerful stories of how we're positively impacting people's lives.

This is an exciting opportunity for our volunteers and supporters, as we start to tell a single, more powerful and consistent story about who we are and what we do and how we’re helping people to live longer, better lives free from the fear of cancer.

This will be launching to the general public from September with our brand and fundraising campaign across TV ads, posters and digital channels.

So what does this mean for the look and feel of our stores?

Our 550+ shops and superstores play a huge role in engaging the public with our brand and raising life-changing funds, so it’s important we maximise the impact we have in store.

We’ll be taking a staggered, cost-effective approach to rolling out our new brand, aligning with our existing store refresh plans where possible. This will start with shops due for a refresh this year. These design changes will eventually cover the whole store from outside signage and interior walls to clothes tags, changing room curtains, and interior images.