I'm excited to share a preview of our refreshed brand today. We're evolving our brand to be more engaging and brave. This comes after more than 18 months of research and development involving volunteers and supporters, as well as partners and staff. You can learn more about this below.
In celebration of Manchester Pride this month we've put a spotlight on Brett, a volunteer in our Sheffield Superstore. As a cancer survivor and a proud member of the LGBTQ+ community, Brett shares his inspiring story below.
We also share updates on the Wi-Fi roll-out which is working its way around our stores, and how this makes the day-to-day running of shops easier.
We're looking to September and Childhood Cancer Awareness Month (CCAM). We’re determined to tackle the challenges holding back progress and ensure more children and young people survive cancer with a good quality of life. So, in the month of September, you can expect to receive materials in store that relate to this.
Together we are beating cancer. Thank you.
Julie Byard, Director of Trading
Cancer Research UK
We’re evolving our brand - together we are beating cancer
We’re evolving our brand to be more engaging, distinctive and brave
We're refreshing the look and feel of our brand, so that it’s distinctive and more impactful. As part of this, our logo and some of our marketing materials will look slightly different. You'll soon notice our endline, the bit that comes after our logo, is changing from 'together we will beat cancer' to 'together we are beating cancer', showing the progress we're making and how far we've come. Under the refreshed brand, we're reframing the way we talk about our work - focusing on evidence-based, powerful stories of how we're positively impacting people's lives.
This is an exciting opportunity for our volunteers and supporters, as we start to tell a single, more powerful and consistent story about who we are and what we do and how we’re helping people to live longer, better lives free from the fear of cancer.
This will be launching to the general public from September with our brand and fundraising campaign across TV ads, posters and digital channels.
So what does this mean for the look and feel of our stores?
Our 550+ shops and superstores play a huge role in engaging the public with our brand and raising life-changing funds, so it’s important we maximise the impact we have in store.
We’ll be taking a staggered, cost-effective approach to rolling out our new brand, aligning with our existing store refresh plans where possible. This will start with shops due for a refresh this year. These design changes will eventually cover the whole store from outside signage and interior walls to clothes tags, changing room curtains, and interior images.
Improved broadband, new Wi-Fi and new telephones are coming
We’re pleased to have over 80 shops up and running with new Wi-Fi and telephones, alongside improved broadband!
Kelly, our Bath Shop Manager, said: “The biggest benefit to us as a team is being able to access Wi-Fi when looking up stock e.g on eBay. This used to take us a lot longer to do and the Wi-Fi makes it accessible for everyone in the team”.
Your shop manager will let you know when your shop is due to have this upgrade – installations are taking place until early 2024. Once installed, you’ll be able to see the Wi-Fi password on the poster in the back of your shop if you want to connect a device. We’re really excited to be making this improvement in our shops!
Our volunteering social media adverts
How we're promoting volunteering at Cancer Research UK
From the 28 August – 24 September, we have some social media and digital advertising taking place to promote volunteering.
The aim is to recruit more volunteers to continue to help us keep our stores running smoothly.
Keep an eye out the next time you're online to see if you come across one!
Here are a couple of examples of the adverts we’ll be using:
Manchester Pride: 25-28 August
Spotlight on: Brett Hadley
Tens of thousands of people will take to the streets of Manchester this weekend for the city's annual Pride Festival. Sheffield Superstore volunteer, Brett, joined the celebrations in London last month, and has shared what volunteering means to him.
“Every minute matters. Volunteers are the beating heart of the shops. It’s a great place to meet others and gain experience, as well as make a real difference to such an amazing charity who do such important work.”
"As a proud gay man, I love that I’m able to be completely myself around my team. It’s very liberating and a good feeling to have.”
We're here to support you
If you received a link to this information by text message it is because you volunteer in one of our shops. If you’d like to stop receiving text messages from Cancer Research UK, or make changes to how we communicate with you, please contact firstname.lastname@example.org.