Setting the Standard
In March 2015, MPs voted in favour of plain, standard cigarette packs. It was a huge victory for public health, giving millions of children one less reason to start smoking.
Why did we campaign on this issue?
Two-thirds of smokers start before the age of 18, so tobacco companies were investing a fortune in innovative packaging that appealed to young people. Our evidence showed that making all packaging a standard shape, size and colour, and increasing the prominence of health warnings would make cigarettes less attractive to both adults and children.