Since establishing a partnership with Cancer Research UK in 2004, TK Maxx is now the biggest corporate funder of research into children’s cancers.
Children’s Cancer Awareness Month
Thanks to your support, and that of TK Maxx, more children are surviving cancer than ever before. New statistics released to mark the start of Childhood Cancer Awareness month show that overall death rates in children’s cancers have fallen by over 20 per cent over the past 10 years. This is good news but we know that certain cancer types are much harder to treat and there is still much more to do for the hundreds of UK children that are diagnosed every year.
Give Up Clothes for Good – celebrating our 10th anniversary
Give Up Clothes for Good is the UK’s largest and longest running charity clothing collection raising valuable funds for the treatment and cure of childhood cancers. All of the items donated will be sold in Cancer Research UK shops with all money raised going to help fund research into childhood cancers.
To support the campaign, simply fill up a bag with your unwanted clothing, accessories and quality homeware and drop it into any TK Maxx store throughout 2014. There are donation bags available in store now but any bag will do. Find out more at the TK Maxx website.
Since 2004, Give Up Clothes for Good has raised over £17.7 million and in 2014 alone collected an amazing 139,169 bags of donated goods. £13.2 million of the money TK Maxx has raised to date has specifically funded Cancer Research UK’s research into children's cancers.
To celebrate the 10th anniversary of Give Up Clothes for Good, TK Maxx are showcasing a selection of iconic celebrity campaign images from the past decade, shot by world famous photographer Jason Bell. This unique exhibition will be open to the public from 9-5pm, 17th – 20th September 2014 at La Galleria Pall Mall, London.
TK Maxx is selling gold ribbons to fund our research into childhood cancers. You can find them at the till in stores across the UK throughout September.
In addition, to mark this special anniversary, TK Maxx will fund the UK’s participation in an international children’s cancer trial led by Professor Richard Grundy to improve survival for children and young people with a type of brain tumour called ependymoma. These tumours are often aggressive and difficult to treat and better therapies are urgently needed to improve survival and quality of life for young people and their families affected by this devastating disease.
Professor Richard Grundy, from the University of Nottingham, said: “Cancer Research UK has made clinical trials possible that have led to great improvements in treatments for childhood cancers. However, ependymoma brain tumours are exceptionally difficult to treat and survival rates remain poor.
“It’s fantastic that Cancer Research UK and TK Maxx are funding this international clinical trial. Importantly, we will link our new trial to the vital lab work that will help us understand more about the disease in the hope we can help more children survive this type of brain tumour.”
As well as the Give Up Clothes for Good campaign, TK Maxx also generously sponsor our Little Star Awards, recognising the bravery of children in the UK diagnosed with cancer. Find out more information about our Little Stars Awards.