Be Clear on Cancer: 'blood in pee'
Two stakeholder sessions were held in Birmingham and London in November 2015. The sessions aimed to share insights from previous Be Clear on Cancer campaigns and highlight key information for the forthcoming ‘blood in pee’ activity, set to launch in February 2016. They were attended by primary and secondary care colleagues, representatives from public health, clinical networks and communications teams.
Elements from the sessions are available below, including video footage from the London meeting and slides from both events.
We would be grateful if you don’t change the content of the slides but you can share them with NHS teams and colleagues in health and social care services.
Overview of Birmingham and London events
Professor Sean Duffy, National Clinical Director for Cancer, NHS England, opened and chaired both sessions and provided an overview of the five years of Be Clear on Cancer activity and plans for the future.
Anna Garratt (Birmingham event) and Jane Allberry (London event) from Department of Health talked about the Be Clear on Cancer programme of work and how the campaigns aim to achieve earlier diagnosis of cancer.
Professor Frank Chinegwundoh (Birmingham event) and Miss Jhumur Pati (London event) from Barts Health NHS Trust highlighted why we need a ‘blood in pee’ campaign and discussed the importance of early diagnosis of bladder and kidney cancers.
Dr Richard Roope a practising GP and Clinical Lead for Cancer at Cancer Research UK and the Royal College of General Practice (Birmingham event) and Dr Rosie Loftus, Joint Chief Medical Officer for Macmillan and a practising GP (London event) talked about the primary care perspective and emphasised the importance of raising awareness among all front line clinical colleagues in primary care.
Carolynn Gildea (Birmingham event) and Luke Hounsome (London event) from the National Cancer Intelligence Network division of Public Health England, discussed data from previous ‘blood in pee’ campaigns. Preliminary findings from these data showed evidence of a stage shift for bladder cancers diagnosed during the first national campaign in 2014, with higher than average stage I diagnoses and lower than average stage IV diagnoses.
Emma Logan from Public Health England summarised plans for the 2016 campaign. This included an overview of key targets for the new campaign as well as plans for the media.
A range of resources for the 2016 national campaign will be available over the coming months to help prepare and support your local teams. These will include:
• Campaign briefing sheets for key audiences
• A question and answer document to help you respond to any queries about the ‘blood in pee’ campaign
• A PR toolkit providing communications advice, facts and stats, key messages and templates to use when you communicate with your local audiences
We encourage you to cascade this information to colleagues who may find it useful.
You can order or download copies of leaflets, posters and other collateral through the Campaign Resource Centre (CRC) website or by calling Orderline on: 0300 123 1002.
You can sign up (link is external) to receive campaign updates by subscribing to the Be Clear on Cancer mailing list.