Lung cancer awareness campaign: Wales

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NHS Wales ran a national Be Clear on Cancer campaign to raise awareness of a persistent cough as a symptom of lung cancer. The campaign ran from 11 July to 11 August 2016, encouraging people with the relevant symptoms to present to their GP, with the aim of diagnosing more cases of lung cancer at an earlier stage.

The key message for the campaign is ‘If you’ve had a cough for three weeks or more, tell your doctor.’ The advertising highlights that finding cancer early makes it more treatable.

It was the first time Be Clear on Cancer activity ran in Wales, where over a fifth of cancer deaths are caused by lung cancer.

By running the activity in both England and Wales at the same time, it was hoped that the English campaign would have further impact in Wales, and potentially increase opportunities for the campaign messages to reach more of the target audience. For example, adverts planned to broadcast by Public Health England appeared on digital channels, which are available in homes across Wales. 

On this page you will find essential information about the campaign that ran in Wales, including briefing sheets designed to help support key groups during the campaign. For the public-facing website, please visit www.lungcancer.nhs.wales.

For more information about other related campaigns:

You can find more resources and tools that might be useful for you, and further information about how you can help support the campaigns in future.