Cancer Research UK on Google+ Cancer Research UK on Facebook Cancer Research UK on Twitter
 

Materials

A range of creative materials have been developed centrally by Public Health England for all the current Be Clear on Cancer campaigns to support local activities to promote cancer awareness and early diagnosis to the public. This page gives you all the information you need to download, access and use the Be Clear on Cancer materials.

Five things you need to know
1. Print-ready PDFs of posters, leaflets, symptom cards and other support materials are available on this page to download and print locally – just select the tumour type you need to find out more.

2. The only local customisation of materials that is permitted is the inclusion of local NHS branding in place of the standard NHS logo. The logo of a partner organisation can also be added, but Public Health England suggests a maximum of two logos per creative.

3. All materials for each of the campaigns are currently available in English. For some campaigns, artwork for dual language symptom cards in Bengali, Gujarati, Punjabi and Urdu is also available. Prior to translating any other Be Clear on Cancer materials please read the guidance on things to consider before translating materials into different languages. An easy-read version of the Be Clear on Cancer leaflet is also available to download for some campaigns.

4. Public Health England has provided an Advertising Support Pack on the use of the Be Clear on Cancer brand that includes a detailed list of the collateral that is being produced for each tumour type as well as more information on using the brand in local activities.

5. Don’t hesitate to contact partnerships@phe.gov.uk, if you would like to:
• resize any creative materials or add logos;
• access Be Clear on Cancer advertisements for press, radio and outdoor;
• or if you have any further queries regarding the use of Be Clear on Cancer materials.

 

Breast cancer in women over 70

Be Clear on Cancer materials for breast cancer in women over 70 campaigns are available to download. Preview the leaflet and poster to get an idea of the look and feel of the campaign. 

Print-ready PDFs of a number of current resources can be accessed by downloading this file (zip file, 20,753KB). It includes the poster, A5 leaflet, symptom card, GP appointment card and pharmacy bags.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact partnerships@phe.gov.uk. Be Clear on Cancer breast cancer over 70 advertisements for press, radio or outdoor are also available. 

Public Health England and the Department of Health have previously made use of an existing cancer awareness campaign to target the South Asian audience in a range of relevant languages. ‘Detect Cancer Early’ was developed by the Greater Manchester Public Health Network and the Greater Manchester & Cheshire Cancer Network – it has researched well and the messaging is very similar to Be Clear on Cancer. Please note, however, that it is not aimed specifically at women over 70.

New! Campaign briefing sheets for GPs, nurses, practice managers, pharmacy teams, local authorities, NHS Trusts and community groups and volunteers, have been developed to help them prepare for and support the national campaign. These are available in a downloadable zip file (zip file, 2,302KB). 

New! The Be Clear on Cancer breast cancer in women over 70 leaflet is also available in an easy-read format and a large print format. An audio leaflet and BSL video for this campaign are also available. Please email projectsupport@cancer.org.uk if you require either of these formats. 

 

Ovarian cancer

Be Clear on Cancer materials for the ovarian cancer campaign are available to download. Preview the poster and leaflet to get an idea of the look and feel of the campaign. 

Print-ready PDFs of a number of current resources can be accessed by downloading this file (zip file, 9,756KB). It includes artwork for the poster, leaflet and symptom card. 

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact partnerships@phe.gov.uk

Campaign briefing sheets for GPs, nurses, practice managers, pharmacy teams, local authorities, NHS Trusts and community groups and volunteers, have been developed to help them prepare for and support the national campaign. These are available in a downloadable zip file (zip file, 2,955KB). 

New! The Be Clear on Cancer ovarian leaflet is also available to download in an easy-read format and a large print format.

 

Oesophago-gastric cancer

Be Clear on Cancer materials for oesophago-gastric campaign are now available to download. Preview the leaflet and poster to get an idea of the look and feel of the campaign. 

Print-ready PDFs of a number of current resources can be accessed by downloading this this file (zip file, 9,151KB). It includes the poster, A5 leaflet, symptom card and pharmacy bags.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact partnerships@phe.gov.uk Be Clear on Cancer oesophago-gastric cancer advertisements for press, radio or outdoor are also available. 

A campaign briefing sheet is now available to download. It is an electronic version with links to further information and is print friendly if you want to print it out.

New! The Be Clear on Cancer oesophago-gastric leaflet is also available in an easy-read format and a large print format.

 

Blood in pee

Be Clear on Cancer materials for the ‘Blood in Pee’ (kidney and bladder cancer) campaign are available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 17,156KB). It includes artwork for the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV. 

NEW - Public Health England have developed a series of dual language symptom cards for the 'Blood in pee' campaign. The PDF artwork is now available via download in Bengali, Gujarati, Punjabi and Urdu (zip file, 2,643KB)

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact partnerships@phe.gov.uk. Be Clear on Cancer 'Blood in Pee' advertisements for press, radio or outdoor are also available, if you would like to use them.

NEW We have created briefing sheets about the national campaign for GPs, nurses, Practice Managers, pharmacy teams, NHS trusts, local authorities and community groups/volunteers. All of these are print-ready PDFs with links to further information on this website. All of them are available in this downloadable file (zip file, 2,353KB). You can download individual briefing sheets via the 'blood in pee' resources and useful tools page.

NEW The Be Clear on Cancer Blood in Pee leaflet is also available in an easy-read format. You can download the easy-read version of the Be Clear on Cancer Blood in Pee leaflet.

Public Health England, Department of Health, NHS England and NHS Improving Quality have also produced a document detailing the background to the upcoming national 'Blood in Pee' campaign and how you can prepare for it.

 

Lung cancer

A variety of Be Clear on Cancer lung cancer materials are available for local NHS teams to download. Preview the leaflet and poster to get an idea of the look and feel of the campaign. You can order hard copies of lung cancer leaflets and posters free of charge from orderline.

Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 19,968KB). It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact partnerships@phe.gov.uk. Be Clear on Cancer lung advertisements for press, radio or outdoor are also all available.

Public Health England have developed a series of dual language symptom cards for the lung cancer campaign. The PDF artwork is now available via download in Bengali, Gujarati, Punjabi and Urdu (zip file, 1,760KB)

Public Health England also makes use of an existing cancer awareness campaign to target the South Asian audience in a range of relevant languages. ‘Detect Cancer Early’ was developed by the Greater Manchester Public Health Network and the Greater Manchester & Cheshire Cancer Network – it has researched well and the messaging is very similar to Be Clear on Cancer. Posters and leaflets that also carry the Be Clear on Cancer branding are now available in Punjabi, Sylheti and Urdu (zip file, 20,687KB).

A series of briefing sheets have also been developed summarising everything you need to know about the national 'reminder' campaign. Electronic versions of the briefing sheets are available for GPs (PDF, 704KB), nurses (PDF, 572KB), practice managers (PDF, 505KB), pharmacists (PDF,503KB), NHS trusts (PDF, 581KB), local authorities (PDF, 631KB) and  community champions and volunteers (497KB, PDF). Please note that these briefing sheets are currently being updated to include the latest data from previous lung cancer campaigns. Please check back shortly for the latest versions.

New! The Be Clear on Cancer lung leaflet is also available in a large print format.

 

Bowel cancer

Be Clear on Cancer materials for bowel cancer campaigns are available to download from this page (zip file, 21,889KB). These include print-ready PDFs of posters, A5 leaflet, symptom card, GP appointment card, pharmacy bags, and T-shirt artwork. Preview the leaflet and poster to get an idea of the look and feel of the campaign. 

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact partnerships@phe.gov.uk. Be Clear on Cancer bowel cancer advertisements for press, radio or outdoor will also be available, if you would like to use them.

Public Health England is also making use of an existing cancer awareness campaign to target the South Asian audience in a range of relevant languages. ‘Detect Cancer Early’ was developed by the Greater Manchester Public Health Network and the Greater Manchester & Cheshire Cancer Network – it has researched well and the messaging is very similar to Be Clear on Cancer

We created briefing sheets about the 2012 reminder campaign and local pilots to extend it for GPs, practice teams, pharmacy teams, and community groups/volunteers. All of these are print-ready PDFs with links to further information on this website. All of them are available in this downloadable file (zip file, 1,413KB).

 

Know 4 sure

Be Clear on Cancer materials for the 'Know 4 sure' cancer symptoms campaign are available to download. Preview the poster and leaflet to get an idea of the look and feel of the campaign. 

Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 36,136KB). It includes artwork for the poster, symptom card, GP appointment card and T-shirt artwork. 

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact partnerships@phe.gov.uk

We have created briefing sheets about the local pilot campaigns for GPs, practice teams, pharmacy teams, and community groups/volunteers. All of these are print-ready PDFs with links to further information on this website. All of them are available in this downloadable file (zip file, 1,413KB).

 

Breast cancer

Be Clear on Cancer resources for breast cancer were developed in 2011 to support local breast cancer projects.

Print-ready PDFs of a number of resources are currently unavailable. Please check back for updates or contact partnerships@phe.gov.uk

 

Generic Be Clear on Cancer materials

You can download zip files which contain print ready PDFs of the generic T-shirt design (1,035KB) and a generic leaflet holder (963 KB) on this page.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo, then please contact partnerships@phe.gov.uk

Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.

No Error

Rate this page:
Submit rating
Rate this page
Rate this page for no comments box
Please enter feedback to continue submitting
Send feedback
Question about cancer? Contact our information nurse team
Updated: 7 December 2011