Materials

Please note that links to external websites may not work due to changes within the NHS from 1 April 2013. We are working to update these links as quickly as possible and apologise for any inconvenience.

A range of creative materials have been developed centrally by the Department of Health for all the current Be Clear on Cancer campaigns to support local activities to promote cancer awareness and early diagnosis to the public. This page gives you all the information you need to download, access and use the Be Clear on Cancer materials.

Five things you need to know

We know that lots of projects will be using the Be Clear on Cancer materials in their activities, so we’ve pulled out the top five things you need to know about using the Be Clear on Cancer brand and materials:

Print-ready PDFs of posters, leaflets, symptom cards and other support materials are available on this page to download and print locally – just select the tumour type you need to find out more. If you would like to access Be Clear on Cancer advertisements for press, radio and outdoor please contact projectsupport@cancer.org.uk.
The only local customisation of materials that is permitted is the inclusion of local NHS branding in place of the standard NHS logo. The logo of a partner organisation can also be added, but the DH suggests a maximum of two logos per creative. All materials are currently available in English. Prior to translating any Be Clear on Cancer materials please read the guidance on things to consider before translating materials into different languages. If you have any further queries please contact projectsupport@cancer.org.uk.
Any resizing of creative materials or changes to logos (including the addition of partner logos) will be made by Corporate Culture. The standard cost of resizing is £60 per item, however, please get in touch with projectsupport@cancer.org.uk so that the team can find out if there are any additional costs and the time scales involved for supplying the required artwork.
The Department of Health have provided an Advertising Support Pack and guidance on the use of the Be Clear on Cancer brand that includes a detailed list of the collateral that is being produced for each tumour type as well as more information on using the brand in local activities.
If you have any further queries regarding the use of Be Clear on Cancer materials then don’t hesitate to contact a member of the team on 020 3469 8018 or at projectsupport@cancer.org.uk.

Know 4 sure
Ovarian cancer
Breast cancer in women over 70
Blood in pee
Bowel cancer
Lung cancer

Oesophago-gastric cancer
Breast cancer
Generic Be Clear on Cancer materials

Be Clear on Cancer materials for the 'Know 4 sure' cancer symptoms campaign are now available to download.

Preview the poster and leaflet to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 36,136KB). It includes artwork for the poster, symptom card, GP appointment card and T-shirt artwork.

We have created briefing sheets about the local pilot campaigns for GPs, practice teams, pharmacy teams, and community groups/volunteers. All of these are print-ready PDFs with links to further information on this website. All of them are available in this downloadable file (zip file, 1,413KB).

Be Clear on Cancer materials for the ovarian cancer campaign are now available to download.

Preview the poster and leaflet to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 32,336KB). It includes artwork for the poster, symptom card, GP appointment card and T-shirt artwork.

Be Clear on Cancer materials for breast cancer in women over 70 campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 20,753KB). It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact projectsupport@cancer.org.uk and we'll put you in touch with Corporate Culture, who have the artwork files for these items. Be Clear on Cancer breast cancer over 70 advertisements for press, radio or outdoor are also available.

The Department of Health is also making use of an existing cancer awareness campaign to target the South Asian audience in a range of relevant languages. ‘Detect Cancer Early’ was developed by the Greater Manchester Public Health Network and the Greater Manchester & Cheshire Cancer Network – it has researched well and the messaging is very similar to Be Clear on Cancer. Please note, however, that it is not aimed specifically at women over 70.

We have created briefing sheets about the regional pilot campaign for GPs, practice teams, pharmacy teams, and community groups/volunteers. All of these are print-ready PDFs with links to further information on this website. All of them are available in this downloadable file (zip file, 1,413KB).

Be Clear on Cancer materials for ‘blood in pee’ (kidney and bladder cancer) campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 17,156KB). It includes artwork for the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

Be Clear on Cancer blood in pee cancer advertisements for press, radio or outdoor will also be available, if you would like to use them.

Be Clear on Cancer materials for bowel cancer campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources are now available to download from this page (zip file, 21,889KB). These include a poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, and T-shirt artwork.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact projectsupport@cancer.org.uk and we'll put you in touch with Corporate Culture, who have the artwork files for these items. Be Clear on Cancer bowel cancer advertisements for press, radio or outdoor will also be available, if you would like to use them.

We have created briefing sheets about the reminder campaign and local pilots to extend it for GPs, practice teams, pharmacy teams, and community groups/volunteers. All of these are print-ready PDFs with links to further information on this website. All of them are available in this downloadable file (zip file, 1,413KB).

A variety of Be Clear on Cancer lung cancer materials are available for local NHS teams to download. Preview the leaflet and poster to get an idea of the look and feel of the campaign. You can order hard copies of lung cancer leaflets and posters free of charge from the Department of Health’s orderline.

Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 21,568KB). It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo on any of these items please contact projectsupport@cancer.org.uk and we'll put you in touch with Corporate Culture, who have the artwork files for these items. Be Clear on Cancer lung advertisements for press, radio or outdoor are also all available.

The Department of Health is also making use of an existing cancer awareness campaign to target the South Asian audience in a range of relevant languages. ‘Detect Cancer Early’ was developed by the Greater Manchester Public Health Network and the Greater Manchester & Cheshire Cancer Network – it has researched well and the messaging is very similar to Be Clear on Cancer. Posters and leaflets that also carry the Be Clear on Cancer branding are now available in Punjabi, Sylheti and Urdu (zip file, 20,687KB).

Be Clear on Cancer materials for oesophago-gastric campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this this file (zip file, 18,879KB). It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags and the video for out of home community and GP TV.

Be Clear on Cancer oesophago-gastric cancer advertisements for press, radio or outdoor are also available.

Be Clear on Cancer resources for breast cancer were developed in 2011 to support local breast cancer projects.

Print-ready PDFs of a number of resources are currently unavailable. Please check back for updates or contact projectsupport@cancer.org.uk.

NEW! Generic Be Clear on Cancer materials are now available to download.

You can download zip files which contain print ready PDFs of the generic T-shirt design (1,035KB) and a generic leaflet holder (963 KB) on this page.

If you wish to add partner logos or replace the standard NHS logo with a local NHS logo, then please contact projectsupport@cancer.org.uk.

Be Clear on Cancer is a Department of Health awareness campaign. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.