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Be Clear on Cancer: Know 4 sure campaign

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Following several tumour-specific cancer awareness campaigns, The Department of Health is piloting a more general cancer symptoms approach. ‘Know 4 sure’ is the headline for the new campaign, which focuses on four key symptoms that are indicators for a number of cancers, including less common ones. ’Know 4 sure’ and the key symptoms are used in all the adverts and materials, which also encourage people with any of the symptoms to go to their doctor.

This section provides information for GPs, practice teams and pharmacists; useful tools and resources; and more information about early diagnosis of cancer.

 

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Background to the campaign and how it has been developed

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More details about the 'Know 4 sure' campaign for local GPs and practice teams

Information for GPs and practice teams

 

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More details about the ‘Know 4 sure’ cancer symptoms campaign for local pharmacy teams

Information for pharmacy teams

 

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Read about the evidence, barriers and opportunities

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Tools and resources to support GP practices, pharmacies and local NHS teams

Get resources and useful tools

 

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10 things you need to know about the ‘Know 4 sure’ cancer symptoms campaign

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Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.

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