In a busy day there often isn’t time to catch up on all the detail, so we have created some key questions and answers to help you get up to speed with the latest Be Clear on Cancer campaigns.
We have also produced a series of briefing sheets which provide more details about current activities. Briefing sheets for a range of primary care health professionals, practice managers, NHS trusts, local authorities, community groups and volunteers are available on the resources page for each campaign.
On this page
- What is the latest campaign?
- When is this campaign taking place?
- What are the campaign’s key messages?
- Where will the campaign appear?
- Why run this campaign?
A national lung cancer campaign is currently running across England.
The national lung cancer campaign launched on 10 March and will run until the end of April 2014.
The key message for the public is: Been coughing for three weeks? Tell your doctor.
The campaign also emphasises that early diagnosis of lung cancer can improve the chances of successful treatment and patient outcomes.
This key message is being promoted through a range of different channels including:
Lung cancer kills more men and women than any other cancer in England. Each year, around 34,900 people are diagnosed and around 28,100 people die from lung cancer. England has one of the lowest survival rates for lung cancer when compared with other cancers because over two-thirds of patients are diagnosed at a late stage when curative treatment is not possible.
You can order Be Clear on Cancer lung cancer leaflets and posters free via the Health and Social Care Publications Orderline website or by calling them on 0300 123 1002.
Wherever you work there are a number of different ways in which you can support the campaign:
- Promote the campaign to people in your area. You can display posters and leaflets; identify any networks you use to engage with your local population or any local events that are taking place during the campaign; and encourage everyone to talk about the campaign. TV advertising is incredibly powerful at raising awareness of symptoms, but it is often face-to-face discussions that change behaviour. Think about how you can use these as an opportunity to promote the campaign and highlight the key messages.
- Make it part of your day-to-day conversations. Whether you are working in a GP practice or pharmacy, training frontline workers, delivering health advice/information, working with hard to reach groups in the community, or chatting to colleagues, make every contact count. Talking may prompt someone to make an appointment, or to open up about any concerns or a symptom they didn’t think was serious. We need to encourage people to talk openly about cancer. This campaign gives us all the chance to do that.
- Get your practice ready. There may be more people ringing for appointments, wanting information on cancer and visiting their GP with suspected cancer symptoms. Make sure all of your practice team, including receptionists, practice nurses, practice managers, GPs and community teams know about the campaign. Put up Be Clear on Cancer posters and make leaflets available in reception and waiting room areas. Check your practice systems are ready to respond to more patients coming to your practice with symptoms.
- Get your pharmacy ready. Be mindful of the key symptoms highlighted in the campaign when you have conversations or consultations with customers and talk to them about the Be Clear on Cancer campaign. Make sure everyone in your pharmacy team is aware of the campaign and how they can help support it. Order posters and leaflets and display them somewhere that customers can easily see them or pick them up.
- Familiarise yourself with the materials. Take five minutes to look at the Be Clear on Cancer materials for the current campaign and understand the information that is going out into your communities. The NHS choices website has all the public facing information and hosts copies of the TV and radio adverts. You can also help familiarise yourself with the campaign by reading over the lung cancer campaign briefing sheets available on our materials page.
Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.
Question about cancer? Contact our information nurse team