Cancer Research UK on Google+ Cancer Research UK on Facebook Cancer Research UK on Twitter

Current campaigns

BiP banner_92-97%

In a busy day there often isn’t time to catch up on all the detail, so we have created some key questions and answers to help you get up to speed with the latest Be Clear on Cancer campaigns.

We have also produced a series of briefing sheets which provide more details about current activities. Briefing sheets for a range of primary care health professionals, practice managers, NHS trusts, local authorities, community groups and volunteers are available on the resources page for each campaign.



What is the latest campaign?

There is currently a local skin cancer pilot running in Devon, Cornwall and Somerset. This will finish on the 27 July 2014.


When is the next campaign taking place?

Based on the latest evaluation results, PHE, DH and NHS England have decided to re-run the ‘blood in pee’ campaign this autumn. It will run across the whole of England from the 13 October to the 23 November 2014.


Are there any more details on the 'blood in pee' campaign?

We will be updating information on this website on a regular basis, so please check back for all the latest details. In the meantime, resources from the national campaign that ran in 2013 are still available for immediate support and information.

The first briefing for the 2014 campaign is now available ‘Blood in Pee: 2014 campaign’ (PDF, xxxKB).


How do I order Be Clear on Cancer posters and leaflets?

You can order Be Clear on Cancer lung cancer leaflets and posters free via the Health and Social Care Publications Orderline website or by calling them on 0300 123 1002.


What other Be Clear on Cancer resources are available?

There are a range of resources for all Be Clear on Cancer campaigns, including additional materials, briefing sheets and useful tools. These are available on the resources pages for each campaign.


What can I do to support the campaign?

Wherever you work there are a number of different ways in which you can support the campaign:

  • Promote the campaign to people in your area. You can display posters and leaflets; identify any networks you use to engage with your local population or any local events that are taking place during the campaign; and encourage everyone to talk about the campaign. TV advertising is incredibly powerful at raising awareness of symptoms, but it is often face-to-face discussions that change behaviour. Think about how you can use these as an opportunity to promote the campaign and highlight the key messages.
  • Make it part of your day-to-day conversations. Whether you are working in a GP practice or pharmacy, training frontline workers, delivering health advice/information, working with hard to reach groups in the community, or chatting to colleagues, make every contact count. Talking may prompt someone to make an appointment, or to open up about any concerns or a symptom they didn’t think was serious. We need to encourage people to talk openly about cancer. This campaign gives us all the chance to do that.
  • Get your practice ready. There may be more people ringing for appointments, wanting information on cancer and visiting their GP with suspected cancer symptoms. Make sure all of your practice team, including receptionists, practice nurses, practice managers, GPs and community teams know about the campaign. Put up Be Clear on Cancer posters and make leaflets available in reception and waiting room areas. Check your practice systems are ready to respond to more patients coming to your practice with symptoms.
  • Get your pharmacy ready. Be mindful of the key symptoms highlighted in the campaign when you have conversations or consultations with customers and talk to them about the Be Clear on Cancer campaign. Make sure everyone in your pharmacy team is aware of the campaign and how they can help support it. Order posters and leaflets and display them somewhere that customers can easily see them or pick them up.
  • Familiarise yourself with the materials. Take five minutes to look at the Be Clear on Cancer materials for the current campaign and understand the information that is going out into your communities. The NHS choices website has all the public facing information and hosts copies of the TV and radio adverts. You can also help familiarise yourself with campaigns by reading over campaign briefing sheets available on our materials page.



Who do I contact for further information?

A number of organisations are working together to coordinate this activity. If you have a query, or need some information please contact

Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.

No Error

Rate this page:
Submit rating
Rate this page
Rate this page for no comments box
Please enter feedback to continue submitting
Send feedback
Question about cancer? Contact our information nurse team
Updated: 26 April 2013