In a busy day there often isn’t time to catch up on all the detail, so we have created some key questions and answers to help you get up to speed with the latest Be Clear on Cancer campaigns.
We have also produced a series of briefing sheets which provide more details about current activities. Briefing sheets for a range of primary care health professionals, practice managers, NHS trusts, local authorities, community groups and volunteers are available on the resources page for each campaign.
On this page
- What is the latest campaign?
- When is this campaign taking place?
- What are the campaign’s key messages?
- Where will the campaign appear?
- Why run these campaigns?
There are currently two campaigns running: a national 'Breast Cancer in Women Over 70' campaign and a national lung cancer campaign.
The national 'Breast Cancer in Women Over 70' campaign launched on 3 February and will run to 16 March 2014.
The national lung cancer campaign launched on 10 March and will run until the end of April.
For breast cancer, the key message for the public is: 1 in 3 women who get breast cancer are over 70, so don’t assume you’re past it.
The campaign also emphasises that a lump is not the only sign of breast cancer and women over 70 should tell their GP if they notice any changes in their breasts.
For lung cancer, the key message for the public is: Been coughing for three weeks? Tell your doctor.
The campaign also emphasises that early diagnosis of lung cancer can improve the chances of successful treatment and patient outcomes.
This key message is being promoted through a range of different channels including:
• Direct mail (for breast cancer in women over 70 only)
Around 41,500 women in England are diagnosed with breast cancer each year – of which around 13,500 are aged 70 and over. Research shows that older women have low knowledge of non-lump breast cancer symptoms and are more likely to delay presenting to their GP with breast cancer. They might be embarrassed, afraid of treatment, unaware that they are more likely to develop breast cancer or dismissive of symptoms as a sign of ageing.
Lung cancer kills more men and women than any other cancer in England. Each year, around 34,900 people are diagnosed and around 28,100 people die from lung cancer. England has one of the lowest survival rates for lung cancer when compared with other cancers because over two-thirds of patients are diagnosed at a late stage when curative treatment is not possible.
You can order Be Clear on Cancer 'Breast Cancer in Women Over 70' and lung cancer leaflets and posters free via the Health and Social Care Publications Orderline website or by calling them on 0300 123 1002.
Wherever you work there are a number of different ways in which you can support the campaign:
- Promote the campaign to people in your area. You can display posters and leaflets; identify any networks you use to engage with your local population or any local events that are taking place during the campaign; and encourage everyone to talk about the campaign. TV advertising is incredibly powerful at raising awareness of symptoms, but it is often face-to-face discussions that change behaviour. Think about how you can use these as an opportunity to promote the campaign and highlight the key messages.
- Make it part of your day-to-day conversations. Whether you are working in a GP practice or pharmacy, training frontline workers, delivering health advice/information, working with hard to reach groups in the community, or chatting to colleagues, make every contact count. Talking may prompt someone to make an appointment, or to open up about any concerns or a symptom they didn’t think was serious. We need to encourage people to talk openly about cancer. This campaign gives us all the chance to do that.
- Get your practice ready. There may be more people ringing for appointments, wanting information on cancer and visiting their GP with suspected cancer symptoms. Make sure all of your practice team, including receptionists, practice nurses, practice managers, GPs and community teams know about the campaign. Put up Be Clear on Cancer posters and make leaflets available in reception and waiting room areas. Check your practice systems are ready to respond to more patients coming to your practice with symptoms.
- Get your pharmacy ready. Be mindful of the key symptoms highlighted in the campaign when you have conversations or consultations with customers and talk to them about the Be Clear on Cancer campaign. Make sure everyone in your pharmacy team is aware of the campaign and how they can help support it. Order posters and leaflets and display them somewhere that customers can easily see them or pick them up.
- Familiarise yourself with the materials. Take five minutes to look at the Be Clear on Cancer materials for the current campaign and understand the information that is going out into your communities. The NHS choices website has all the public facing information and hosts copies of the TV and radio adverts. You can also help familiarise yourself with the campaign by reading over the breast cancer and lung cancer campaign briefing sheets available on our materials page.
Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.
Question about cancer? Contact our information nurse team