Quickly get up to speed with details of current or upcoming Be Clear on Cancer campaigns. Here you'll find answers to frequently asked questions, and a series of briefing sheets for a range of primary care health professionals and community based partners.
On this page
- What is the latest campaign?
- When is the next campaign taking place?
- Are there any more details on the 'blood in pee' campaign?
- How do I order Be Clear on Cancer posters and leaflets?
A local prostate cancer pilot will run in the London boroughs of Hackney, Haringey and Newham in North London, and Lambeth, Lewisham & Southwark in South London, from 20 October to 23 November 2014. This local campaign will be run in partnership with Prostate Cancer UK. Black men (African and African-Caribbean) are at much higher risk of developing prostate cancer. According to Prostate Cancer UK, 1 in 4 Black men in the UK will develop prostate cancer, compared to 1 in 8 of all men, but research indicates that the majority (90%) are unaware of it. Download a briefing sheet from Prostate Cancer UK.
A national oesophago-gastric campaign will also run from 26 January to end of February 2015. The decision to run this campaign is based on evaluation results from a regional pilot campaign which ran in the Northern England Strategic Clinical Network region from February to March 2014.
Briefings for the 2014 campaign are now available:
‘Blood in Pee: 2014 campaign’ (PDF, 427KB)
NHS trusts 2014 (PDF, 391KB)
pharmacists and teams 2014 (PDF, 295KB)
volunteers and community groups 2014 (PDF, 293KB)
'practice managers and teams' 2014 (PDF, 399KB)
GP briefing 2014 (PDF, 577KB)
nurse briefing 2014 (PDF, 423KB)
View more 'blood in pee' campaign materials and resources
You can order Be Clear on Cancer lung cancer leaflets and posters free via the Health and Social Care Publications Orderline website or by calling them on 0300 123 1002.
There are a range of resources for all Be Clear on Cancer campaigns, including additional materials, briefing sheets and useful tools. These are available on the resources pages for each campaign.
Wherever you work there are a number of different ways in which you can support the campaign:
- Promote the campaign to people in your area. You can display posters and leaflets; identify any networks you use to engage with your local population or any local events that are taking place during the campaign; and encourage everyone to talk about the campaign. TV advertising is incredibly powerful at raising awareness of symptoms, but it is often face-to-face discussions that change behaviour. Think about how you can use these as an opportunity to promote the campaign and highlight the key messages.
- Make it part of your day-to-day conversations. Whether you are working in a GP practice or pharmacy, training frontline workers, delivering health advice/information, working with hard to reach groups in the community, or chatting to colleagues, make every contact count. Talking may prompt someone to make an appointment, or to open up about any concerns or a symptom they didn’t think was serious. We need to encourage people to talk openly about cancer. This campaign gives us all the chance to do that.
- Get your practice ready. There may be more people ringing for appointments, wanting information on cancer and visiting their GP with suspected cancer symptoms. Make sure all of your practice team, including receptionists, practice nurses, practice managers, GPs and community teams know about the campaign. Put up Be Clear on Cancer posters and make leaflets available in reception and waiting room areas. Check your practice systems are ready to respond to more patients coming to your practice with symptoms.
- Get your pharmacy ready. Be mindful of the key symptoms highlighted in the campaign when you have conversations or consultations with customers and talk to them about the Be Clear on Cancer campaign. Make sure everyone in your pharmacy team is aware of the campaign and how they can help support it. Order posters and leaflets and display them somewhere that customers can easily see them or pick them up.
- Familiarise yourself with the materials. Take five minutes to look at the Be Clear on Cancer materials for the current campaign and understand the information that is going out into your communities. The NHS choices website has all the public facing information and hosts copies of the TV and radio adverts. You can also help familiarise yourself with campaigns by reading over campaign briefing sheets available on our materials page.
Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.
Question about cancer? Contact our information nurse team