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Be Clear on Cancer: bowel cancer campaign

Be Clear on Cancer bowel banner 1

The Be Clear on Cancer brand has been used to promote awareness and early diagnosis of bowel cancer at a local and regional level since 2011, before becoming the first national Be Clear on Cancer campaign to be launched in England.

The first national NHS campaign to raise awareness of the symptoms of bowel cancer, and to encourage people who have the key symptoms to go to their doctor straight away, ran from January to March 2012. The next phase of activity was a national ‘reminder’ campaign which ran on TV and radio from 28 August to the end of September 2012. Since then, three areas of England have been piloting different approaches to keep the campaign running until mid-March 2013.

This section provides information specifically for healthcare professionals, including GPs, practice teams and pharmacy teams; useful tools and resources; details of where the national Be Clear on Cancer campaign is appearing; and more information about early diagnosis of bowel cancer.

Be Clear on Cancer - bowel - logo

Get the background to the successful campaign and how it's been developed 

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Chatting doctors

More details for GPs and practice teams in the target areas about the bowel campaign 

Information for GPs and for practice teams


More details for pharmacists and pharmacy counter staff about the bowel cancer campaign

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blood vessel

Read about the evidence, barriers and opportunities

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pile of books

Tools and resources to support GP practices, pharmacies and local NHS teams

Get resources and useful tools

Magnifying glass

Everything you need to know about the national bowel cancer campaign in 10 key questions

Find out more

Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.

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Updated: 7 December 2011