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Be Clear on Cancer: blood in pee campaign

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On 15 October 2013, a national campaign to raise awareness of the symptoms of bladder and kidney cancers was launched. It ran until 20 November 2013 and included TV, press, radio advertising and events. Key messages aimed to raise awareness of blood in urine as a symptom of bladder and kidney cancers and encourage people who have symptoms to go to their doctor straight away. 

The campaign will be repeated this autumn and will run from the 13 October 2014 with TV adverts ending on the 9 November and other communications ending between 9 and 23 November 2014.

NEW - briefing sheets are now available for the 2014 campaign. 'Overview' (PDF, 427KB)

GPs and other healthcare professionals: 'GP' (PDF, 577KB), 'nurses' (PDF, 423KB), 'practice managers and teams' (PDF, 399KB), 'NHS Trusts' (PDF, 391KB), 'pharmacists and teams' (PDF, 295KB)
Community based partners: 'volunteers and community groups' (PDF 293KB),  'employers' (PDF, 486KB), 'local authorities' (PDF 388KB)

Chatting doctors

How GPs, practice teams, pharmacists and other healthcare professionals can prepare for and support the campaign

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How local authorities, employers, community champions and other community based partners can support the campaign


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Useful information including key facts and figures, campaign plans, plus downloadable materials for use during the campaign

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Get the background to the Be Clear on Cancer brand and how it has been developed

Be Clear on Cancer is a cancer awareness campaign led by Public Health England, working in partnership with the Department of Health and NHS England. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.

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Question about cancer? Contact our information nurse team
Updated: 18 November 2011