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The Cancer Awareness Measures (CAMs)

The Cancer Awareness Measure (CAM) is a validated set of questions designed to reliably assess cancer awareness. It was developed by Cancer Research UK, University College London, King’s College London and University of Oxford in 2007-8. 

Since then a number of site specific measures have also been completed and include Breast, Colorectal/Bowel, Cervical, Lung and Ovarian CAMs. The measures were developed with the support of  Breakthrough Breast Cancer, Breast Cancer Care, Cancer Research UK, Ovarian Cancer Action, The Eve Appeal, Ovacome, Target Ovarian Cancer and the Department of Health.  

The CAM was used to benchmark levels of awareness in a national population-based survey towards the end of 2008 - see the CAM national baseline report for more information. A second national survey was carried out in 2010 and further wave is planned for 2012. The CAM is also being used to establish cancer awareness levels more locally across the country.

The Ovarian CAM has been implemented in the ‘Pathfinder study’. The Cervical, Colorectal/Bowel, Breast and Lung CAMs have been used in national surveys and key results have been published.

A toolkit setting out all the information needed to use the CAM has been developed. 

The toolkit contains:

  • Terms of use
  • Background information and instructions
  • Information sheet and consent form
  • The Cancer Awareness Measure (CAM) Generic/Breast/Cervical/Colorectal/Bowel/Lung/Ovarian CAM
  • Demographics questions
  • Recruitment record 
  • Script
  • Answer sheet
  • Coding sheet
  • How to deposit and access CAM data
  • Flexibility in using the CAM
  • Sampling
  • Glossary

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