About cause related marketing

Cause related marketing (CRM) is where a company with an image, product or service to market builds a partnership with a good cause for mutual benefit. This is a discipline that has become increasingly effective in marketing a brand.

Recent research shows that 81 per cent of consumers are more likely to buy a product or service that is associated with a cause they care about (Business in the Community, 1999).

Benefits for you

The Bobby Moore Fund provides the perfect partner for companies interested in cause related marketing. Bobby Moore remains a national hero whose image is instantly recognisable, and bowel cancer research is a cause which many people care about.

The Bobby Moore Fund is part of Cancer Research UK, the UK's leading cancer charity. So being associated with us will undoubtedly add value to your organisation.

Our current partnerships

The Bobby Moore Fund is experienced in developing commercially beneficial campaigns to suit the needs of corporate partners. Find out about our partnership with retail giant Burton and the Westminster Collection.

How to support us

If your company is interested in supporting the Bobby Moore Fund through cause related marketing, or if you would like to discuss corporate opportunities further, please email bmf@cancer.org.uk or call us on 020 7009 8881.