Our policy on harm reduction and e-cigarettes

We support a balanced approach towards nicotine containing products (NCPs) such as e-cigarettes, which maximises their potential to help people quit smoking, whilst minimising the risks of unintended consequences that could promote smoking.

We support ‘light touch’ regulation of new NCPs such as e-cigarettes, to ensure product safety and consistent dose, restrict marketing that risks re-normalising smoking, and stop them being sold to children. At present, we do not believe there is enough evidence to justify an indoor ban on e-cigarettes.

It is important that adequate protections exist to stop the promotion of e-cigarettes to young people and non-smokers. We must also ensure that the tobacco industry’s investment in e-cigarettes does not provide them with an opportunity to influence health policy.

There are a range of unanswered questions about the likely impact of these products on individuals and effective tobacco control policies, which is why we have established the UK E-cigarette Research Forum with Public Health England, and why we are increasing our investment in e-cigarette research.


Electronic cigarettes

March 2015

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Q&A: Electronic cigarettes

March 2015

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The marketing of electronic cigarettes in the UK

Cancer Research UK commissioned report on the marketing of electronic cigarettes in the UK, Marisa de Andrade, Gerard Hastings, Kathryn Angus, Diane Dixon and Richard Purves 

November 2013

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Cancer Research UK commissioned report on tobacco harm reduction and nicotine containing products: research priorities and policy directions, Marisa de Andrade and Gerard Hastings

May 2013

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Our response to the Welsh Government's Public Health White Paper consultation

September 2014

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Our response to the CAP and BCAP consultation on new advertising rules for e-cigarettes

April 2014

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Contact us

Get in touch with our policy team to find out more information about our policy on tobacco.

Call our policy team for more information.

020 3469 8360 

Email the team

Setting the Standard for plain cigarette packaging

In March 2015, MPs voted in favour of plain, standard cigarette packs by 367 to 113, which will help prevent young people from taking up smoking and ultimatel

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