Our policy on e-cigarettes

Graphic of an e-cigarette

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Get in touch with our policy team to find out more information about our work and our policies.

020 3469 8360 

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We support a balanced approach towards e-cigarettes, which maximises their potential to help people quit smoking, whilst minimising the risks of unintended consequences that could promote smoking.

graphic showing how e-cigs are safer then smoking

We support ‘light touch’ regulation of e-cigarettes, to ensure product safety and consistent dose, restrict marketing that risks re-normalising smoking, and stop them being sold to children. At present, we do not believe there is enough evidence to justify an indoor ban on e-cigarettes.

It is important that adequate protections exist to stop the promotion of e-cigarettes to young people and non-smokers. We must also ensure that the tobacco industry’s investment in e-cigarettes does not provide them with an opportunity to influence health policy.

There are a range of unanswered questions about the likely impact of these products on individuals and effective tobacco control policies, which is why we have established the UK E-cigarette Research Forum with Public Health England (PHE) and the UK Centre for Tobacco and Alcohol Studies (UKCTAS), and why we are increasing our investment in e-cigarette research.

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