Cancer Research UK Reveals 2012’S Greatest Legacies

Cancer Research UK

The Olympic and Paralympic Games combined are expected to leave the most significant legacy of 2012, according to a survey by Cancer Research UK.*

Almost three-fifths of people (58 per cent) put The Games at the top of their list (46 per cent chose The Olympic Games, and 12 per cent chose The Paralympic Games), whilst the national cheer of the Queen’s Diamond Jubilee celebrations seems to have been overshadowed with just nine per cent thinking this would be most likely to leave a long-term effect on society.

People’s choices also weren’t entirely positive with one in six (16 per cent) saying that the Euro-zone crisis would leave the most significant legacy from 2012.

  • 58 per cent of UK adults feel that the London 2012 Olympic and Paralympic Games combined will leave the most significant legacy of 2012 for the UK
  • 60 per cent of UK adults think, overall, the significant UK events from 2012 will leave a positive legacy
  • 41 per cent of UK adults feel optimistic about what their life will be like in 2013
  • 66 per cent of people want to be remembered for their honesty and kindness, compared with only 8 per cent for being rich or successful and 5 per cent for being good looking

The online survey of 2,098 UK adults was carried out by YouGov for Cancer Research UK’s campaign to raise awareness about the importance of legacies or gifts in Wills, which fund over a third of the charity’s life-saving work.

Caroline Kent, director of Legacies at Cancer Research UK, said: “2012 has been a fantastic year with so many exciting events taking place, all of which have sparked a great debate about which will leave the most lasting legacy. We wanted to make the most of this opportunity while legacies are at the forefront of people’s minds to raise awareness of the huge impact leaving your own legacy to charity can make.

“Legacies left to us at Cancer Research UK have been crucial to achieving the progress we’ve made, with survival rates doubling over the last 40 years. We rely on people’s generosity, with gifts in Wills making a significant contribution to our work into the prevention, diagnosis and treatment of cancer to help bring forward the day when all types of cancer are cured.”

When people were asked what they would most like to have done and be remembered for, winning gold at the Olympics came out on top with a quarter (26 per cent) of the vote. What’s more, the importance of scientific research resonated with the public with 16 per cent saying they would have liked to have been responsible for catching a first glimpse of the Higgs Boson particle – possibly one of the greatest scientific breakthroughs of all time. However, very few wanted to be named in the history books for their daredevil antics. Only two per cent said they would have liked to make their name breaking the sound barrier without machine assistance as Felix Baumgartner did when he leapt from space in October.

The study also asked respondents how positive they felt about the events of 2012. Despite the banking crisis, phone hacking scandal and flooding devastating the homes of many across the UK, this survey suggests that the national pride inspired by the Olympic legacy has helped positivity prevail across the nation as the year draws to a close. Three in five (60 per cent) say they think that overall 2012 will leave a positive legacy and around four in 10 (41 per cent) feel optimistic about what their lives will be like in 2013.

When asked to choose from a list of traits to be remembered for, nearly two thirds of people (66 per cent) chose honesty and kindness, compared with just eight per cent for being successful or rich. Faithfulness and loyalty (45 per cent), and being a good parent (44 per cent) were also popular choices while people were less likely to want to be remembered for being clever (16 per cent) or good looking (five per cent).

There was a startling difference between how the older and younger generations would like to be remembered. Of those aged 18-24, more than four in 10 (43 per cent) wanted to be remembered for being clever compared to less than one in 10 (8 per cent) of the 55s and over. What’s more, 14 per cent of those aged 18-24 wanted to be remembered for being good looking whereas amongst the 55s and over this had dropped to only one per cent. Interestingly, the 55s and over were also much less likely to want to be remembered for making a difference to society (17 per cent) compared to those aged 18-24 (41 per cent).

Kent added: “It’s clear from the results of this survey that besides the differences shown between generations in how they would wish to be remembered, most people want to be remembered for being honest and kind.  We would like to encourage everyone to think about what their own legacy could be. A gift in your Will to help us beat cancer is one way of creating a lasting legacy today which will benefit millions in years to come. By remembering Cancer Research UK in your Will you can be part of the collective force leading pioneering research to save more lives by preventing, controlling and curing cancer."

Find out more information about leaving a legacy to Cancer Research UK at www.cruk.org/legacies.

ENDS

For media enquiries contact the Cancer Research UK press office on 020 3469 8315 or, out of hours, on 07050 264 059.

Notes to Editor

*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,098 adults. Fieldwork was undertaken between 14th - 17th December 2012. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Please see the tables below for stats mentioned in the above press release:

Thinking about ALL the significant events that have taken place in 2012 in the UK. Overall, do you think they will leave a positive or negative legacy? All UK adults aged 18+
A very positive legacy 18%
A fairly positive legacy 43%
Neither a positive nor a negative legacy 21%
A fairly negative legacy 7%
A very negative legacy 4%
Don’t know 7%

 

Which ONE, if any, of the following do you think will leave the MOST significant legacy of 2012 for the UK? All UK adults aged 18+
The Queen’s Diamond Jubilee 9%
The London 2012 Olympic Games 46%
The London 2012 Paralympic Games 12%
The Leveson Enquiry 4%
Felix Baumgartner’s record-breaking skydive from space 1%
CERN (European Organization for Nuclear Research) announcing the discovery of the Higgs boson particle 2%
The Euro-zone crisis 16%
The James Bond movie “Skyfall” 1%
Other 1%
Don’t know 4%
Not applicable - I do not think there will be any significant legacies from 2012 5%

 

On balance, how optimistic or pessimistic do you feel about what your life will be like in 2013? All UK adults aged 18+
Very optimistic 5%
Fairly optimistic 36%
Neither optimistic nor pessimistic 29%
Fairly pessimistic 18%
Very pessimistic 8%
Not sure 3%

 

On balance, how optimistic or pessimistic do you feel about what your life will be like in 2013? Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-54 55+
Very optimistic 6% 7% 5% 2% 4%
Fairly optimistic 49% 44% 38% 29% 31%
Neither optimistic nor pessimistic 27% 24% 28% 27% 35%
Fairly pessimistic 11% 16% 16% 20% 22%
Very pessimistic 4% 6% 8% 17% 5%
Not sure 4% 2% 4% 5% 2%

 

On balance, how optimistic or pessimistic do you feel about what your life will be like in 2013? North Midlands East London South Wales Scotland Northern Ireland
Very optimistic 4% 2% 6% 7% 5% 7% 3% 5%
Fairly optimistic 35% 30% 40% 34% 37% 35% 44% 47%
Neither optimistic nor pessimistic 25% 34% 33% 31% 29% 31% 30% 14%
Fairly pessimistic 24% 19% 12% 15% 18% 13% 14% 23%
Very pessimistic 9% 12% 7% 7% 7% 8% 5% 11%
Not sure 3% 3% 2% 6% 3% 6% 3% 1%

 

The following are possible events that could happen in 2013. Which ONE, if any, of the following possible events in 2013 do you think would leave the MOST significant legacy? All UK adults aged 18+
The effects of the Leveson enquiry changing press standards 7%
The UK recovering from its double-dip recession 42%
Scotland gaining independence 14%
Andy Murray winning Wimbledon 5%
A scientific breakthrough being made by the Mars Rover (called “Curiosity”) 7%
An English football team winning the Champions League on home turf (i.e. winning at Wembley) 2%
The 100 metre men's sprint record being broken 0%
Other 2%
Don’t know 11%
Not applicable - I do not think that any possible events in 2013 will leave a significant legacy 9%

 

For which, if any, of the following traits would you like to be remembered? (Please tick all that apply) All UK adults aged 18+
Being honest and kind 66%
Having a good sense of humour 45%
Being faithful/loyal 45%
Being a good parent 44%
Being successful/ rich 8%
Being clever 16%
Being good looking 5%
Making a difference to society 22%
Being generous 31%
Being happy 37%
Other 5%

 

For which, if any, of the following traits would you like to be remembered? (Please tick all that apply) Aged 18-24 Aged 25-34 Aged 35-44 Aged 45-54 55+
Being honest and kind 67% 59% 58% 71% 71%
Having a good sense of humour 52% 47% 39% 40% 47%
Being faithful/ loyal 54% 43% 39% 39% 49%
Being a good parent 31% 45% 40% 41% 52%
Being successful/ rich 23% 14% 9% 3% 3%
Being clever 43% 21% 16% 11% 8%
Being good looking 14% 9% 5% 1% 1%
Making a difference to society 41% 25% 21% 18% 17%
Being generous 54% 36% 24% 26% 28%
Being happy 56% 38% 33% 34% 34%
Other 6% 7% 7% 4% 4%

 

Which ONE, if any, of the following would you MOST like to have done and be remembered for? All UK adults aged 18+
Discover the Higgs Boson particle 16%
Direct the 2012 Olympic opening ceremony 4%
Become the first person to break the sound barrier without any machine assistance 2%
Create the most viewed YouTube video in history 4%
Win gold at the Olympics 26%
Win BBC’s Strictly Come Dancing 5%
Be part of the flotilla at the Queen’s Jubilee 6%
Other 36%

 

Thinking about whether you have ever written a Will, which ONE of the following statements BEST applies to you? All UK adults aged 18+
I have written a Will which currently includes a charity as one of the beneficiaries 8%
I have written a Will which does NOT currently include a charity as one of the beneficiaries 35%
I have never written a Will 55%
Can’t recall 3%