Charity begins 'At Home'
To mark Breast Cancer Awareness Month this October, Morrisons is raising money from an exciting range of pink homeware products for its Charity of the Year, Cancer Research UK.
Throughout October, 10p from every product sold from the special pink collection is being donated to the charity’s life-saving research into the prevention, diagnosis and treatment of breast cancer.
Breast cancer is now the most common cancer in the UK. Although more people than ever are surviving it, 12,000 lives are lost to the disease each year, so it’s vital Cancer Research UK raises more funds to continue its life-saving research.
The products, starting from £1.49, include jasmine blossom candles, pink mugs and floral patterned table mats, coasters and matching trays.
Colin Middlemiss from Morrisons says: “Everyone knows someone who has been touched by breast cancer and that includes Morrisons employees, who voted for Cancer Research UK to be our Charity of the Year 2009. Cancer Research UK’s research is entirely funded by the public, and through the generosity of Morrisons customers we’re confident our pink products will boost our fundraising efforts and help take us nearer to our target of raising £1 million.
As well as selling our pink ‘At Home’ product range, during October colleagues will also be holding a wide range of fundraising events to help raise even more money for Cancer Research UK.”
For more information about Morrisons’ partnership with Cancer Research UK visit www.morrisons.co.uk/raiseasmile.
Cancer Research UK’s Breast Cancer Awareness campaign is called ‘Join the fight for women’s survival.’ For more information on breast cancer and how to support the campaign visit www.jointhefight.org.uk
Notes to Editor
About Morrisons: Freshness, Service and Value
Morrisons is 'The Retailer of the Year', having secured the most highly sought after award in retail for an unprecedented second consecutive year, at the Oracle Retail Week Awards 2009.
We are the UK’s fourth largest food retailer with 382 stores and our business is mainly food and grocery – the weekly shop. Uniquely we source and process most of the fresh food that we sell though our own manufacturing facilities, giving us close control over provenance and quality; and we have more people preparing more food in store than any other retailer.
Every week ten million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day.
Cancer Research UK
- More than 45,500 cases of breast cancer are diagnosed annually in the UK, and approx 300 cases occur in men
- For further information on Cancer Research UK’s breast cancer awareness campaign visit www.jointhefight.org.uk
- For more information about cancer, its risks and treatments, visit www.cancerhelp.org.uk
A significant history of breast cancer in the family includes the disease affecting a close relative before the age of 50, or if two or more close relatives on the same side of the family have been affected. If appropriate your doctor will refer you to a breast are unit or genetics clinic.
Women’s risk of breast cancer (based 2001-2005) by age:
24 -1 in 15,300
29 - 1 in 2,300
39 - 1 in 200
49 - 1 in 52
59 - 1 in 22
69 - 1 in 14
79 - 1 in 10
84 - 1 in 9
1 in 9
About Cancer Research UK
- Cancer Research UK is the world’s leading charity dedicated to beating cancer through research.
- The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has saved millions of lives. This work is funded entirely by the public.
- Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last thirty years.
- Cancer Research UK supports research into all aspects of cancer through the work of more than 4,500 scientists, doctors and nurses.
- Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.
For further information about Cancer Research UK's work or to find out how to support the charity, please call 020 7121 6699 or visit www.cancerresearchuk.org.