Nicole Kidman launches Cancer Research UK's breast cancer awareness campaign at Madame Tussauds
Nicole Kidman has unveiled a giant pink ribbon on the Stardome at London's Madame Tussauds to launch Cancer Research UK's campaign for breast cancer awareness month (October).
Nicole Kidman said: "I am honoured to mark the beginning of Breast Cancer Awareness Month and launch Cancer Research UK’s breast cancer campaign.
"As someone whose family has personally been affected by the disease, I can't stress enough how important it is that women get to know and understand what is normal for their body. I hope that this Cancer Research UK campaign will raise awareness of breast cancer amongst women of all ages and encourage them to report any unusual changes and go for screening if they’re over 50. Together we will beat cancer."
Dr Lesley Walker, cancer information director at Cancer Research UK, said: "The charity is honoured to have Nicole Kidman here today to launch Breast Cancer Awareness Month. Nicole's involvement is crucial to help raise awareness of this disease, which affects nearly 42,000 women in the UK each year.
"The risk of developing breast cancer is strongly linked to age but it's important for all women to be breast aware and tell their doctor if they notice any change in the look or feel of a breast."
To generate further awareness and raise funds for research into the disease, Cancer Research UK and Madame Tussauds will hold a big, pink party. The A Touch of Pink party on 5 October will be held in the Blush room of Madame Tussauds, amongst the famous figures. A host of celebrities are expected to attend and tickets are on sale now. Email firstname.lastname@example.org for details.
Nicky Hobbs, head of PR & external relations at Madame Tussauds, said: "Madame Tussauds is proud to stand alongside Cancer Research UK in the fight against breast cancer. By all joining together to help raise awareness and funds throughout Breast Cancer Awareness Month, Madame Tussauds hopes another significant step can be taken towards beating the disease."
Cancer Research UK's breast cancer campaign, called All Join Together, aims to encourage women to be more breast aware, especially those over 50 who are more at risk.
For further information about Cancer Research UK's work or to find out how to support the charity, please call 020 7009 8820 or visit our website.
For A Touch Of Pink tickets, please email email@example.com.
For media enquiries please contact Jane Hill at Frank PR on 020 7693 3955.
Notes to Editor
Madame Tussauds is an international icon: a tourist attraction recognised the world over. Its famous wax figures and interactive experiences are currently sited in London, New York, Las Vegas, Amsterdam, Shanghai and Hong Kong.
About Cancer Research UK:
Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.
- Cancer Research UK carries out world-class research to improve understanding of the disease and find out how to prevent, diagnose and treat different kinds of cancer.
- Cancer Research UK ensures that its findings are used to improve the lives of all cancer patients.
- Cancer Research UK helps people to understand cancer, the progress that is being made and the choices each person can make.
- Cancer Research UK works in partnership with others to achieve the greatest impact in the global fight against cancer.