More Race for Life participants raising money online

In collaboration with Adfero

There has been a 30 per cent increase in the number of Race for Life participants setting up online fundraising pages this year, Cancer Research UK and JustGiving have revealed.

Women who register on the Race for Life website can now receive a JustGiving fundraising page automatically, making it easier than ever to raise money for Cancer Research UK's life-saving work.

The technological advance is thought to be behind the massive increase in women fundraising online.

Jo Warner, Cancer Research UK's digital senior manager, said: "We know that the Race for Life participants who choose to fundraise online raise on average 50 per cent more than offline fundraisers.

"As a result, it has been a high priority for us to make it easier and more tempting than ever before for women to start fundraising online for Race for Life 2011."

She explained that JustGiving's innovative API technology has enabled the charity to take the online fundraising platform's page-creation process and embed it into the Race for Life website.

"We are thrilled that the numbers from the first five weeks show that more women are fundraising online compared to last year as a result," she added.

Anne-Marie Huby, managing director of JustGiving, said that Cancer Research UK's success with its APIs "shows how innovation can deliver superb results for charities in spite of tough economic conditions".